Cartoon Network India And Amazon Prime Video Announces VOD Content Distribution Deal
Turner International India and Amazon Prime Video in India have signed a content distribution deal to add a selection of classic Cartoon Network shows onto the subscription video-on-demand service. Cartoon Network shows that will be added to the service include, Ben 10 (Original series), Ben 10: Alien Force, Ben 10: Ultimate Alien, Ben 10 Omniverse, The Grim Adventures of Billy and Mandy, Johnny Bravo, The Powerpuff Girls (Original series), Dexter’s Laboratory, and two shows specifically produced for Indian audiences – Kumbh Karan and Roll No. 21. The shows will be added to the Kids and Family TV section of Amazon Prime Video’s service.
In a joint statement by Amazon India and Cartoon Network India, both said:
“Kids today are consuming and engaging with their favourite content across diverse screens such as computers and mobile screens. This is increasing with the emergence of new OTT platforms and the rise in use of apps for games as an entertainment and learning activity.”
In addition to the classic cartoon distribution deal with Amazon Prime Video and the recent revamp of Toonami India as a classic animation channel, Cartoon Network Enterprises in India has released a retro collection which includes a series of branded merchandise such as T-shirts, shoes, mugs, bags, badges, posters, flip-flops, mobile covers and much more. The new merchandise range features character designs from The Powerpuff Girls, Johnny Bravo and Dexter’s Laboratory.
In regards to new merchandise range, Anand Singh, the Senior Director of Cartoon Network Enterprises India made this statement:
“We are delighted to bring to our fans the nostalgic era of cartoons, with some cool and exclusive Cartoon Network Retro merchandise. These cartoon characters make for great family co-viewing experience and have transcended several generations. Their timelessness is what translates into great demand for them even now. We are sure that not only will the 90’s kids love this collection, but also that the new generation would be excited to own contemporary merchandise that reflects sophisticated storytelling in animation. We’re thrilled to bring the Cartoon Network Retro collection for the Indian fans.”
Toonami India Reformulates Schedule Becomes Classic Animation Channel
From today (01/07/2017), Toonami India has a completely new reformulated schedule, Turner International India Pvt Ltd has completely re-purposed the channel from an action-animation channel to a classic animation channel much like the original United States Boomerang channel format or Tooncast in Latin America. The channel’s schedule drastically changed at 6am IST this morning, starting the day with an episode of The Jetsons. Some of the channel’s former programming is currently airing on Cartoon Network India.
Rather than airing anime such as Dragon Ball Super or action-animation from DC Comics, the channel is now airing classics from the Warner Bros. Animation, Hanna-Barbera and Cartoon Network Studios libraries including Scooby-Doo!, Dexter’s Laboratory, The Powerpuff Girls, Looney Tunes, The Flintstones, The Jetsons and many more. According to the schedule, Toonami India is still airing a couple of Dragon Ball Z movies – Dragon Ball Z: Bio-Broly and Dragon Ball Z: Bojack Unbound at least for this weekend, but from Monday, they will no longer be in the schedule. Re-purposing channels has happened before in different countries, for instance, Toonami became TNT (Turner Network Television) in Thailand, the channel switched to a schedule focusing on general entertainment but has allocated schedule space for cartoons and anime on the channel. Despite the changes, TNT Thailand still has a programming block called Toonami Movies.
This is also a similar story to how the Latin American version of Boomerang started off as a classic animation channel, then became a live-action channel for teenagers and then transformed back into an animation channel.
UPDATE: After looking at later schedules which I didn’t have access to as of writing, some action programming will remain in the schedule, although it’s no longer the main focus of the channel.
Previously mentioned on the blog, Cartoon Network India is still planning to launch a High Definition feed:
Cartoon Network’s action-animation and Japanese anime programming block and international channel brand – Toonami will celebrate its 20th anniversary this Friday (17/03/2017) and Saturday (18/03/2017) with live streams, never-before-seen animated shorts and prize giveaways. The weekend ceremony will start with a Toonami Pre-Flight livestream on Friday at 8pm ET on Toonami’s website (http://www.toonami.com/PreFlight) with feature Jason DeMarco and Gill Austin, the iconic voices of Toonami’s 3D CGI presenters T.O.M (Steven Blum) and SARA (Dana Swanson), the live-stream will feature classic footage from the history of Toonami and an interview with Sean Akins – the co-creator of Toonami programming block.
Toonami first appeared as an afternoon programming block on Cartoon Network USA on 17th March 1997, starting off with an episode from the 1985 animated series – Thundercats, as time went on, Toonami aired hit imports from Japan such as Dragon Ball Z, Neon Genesis Evangelion, Gundam Wing and U.S. animation such as Justice League Unlimited from Warner Bros. Animation. Toonami also expanded to Cartoon Network’s international feeds, including the UK and Australia. The block ended in 2008, but was revived four years later in 2012 as part of Cartoon Network’s adult nighttime programming block – Adult Swim, since then, Toonami also had an international revival with channel launches in Asia and France. Faithful action-animation and anime fans have kept Toonami popular despite its late-night timeslot, with many of its new episode premieres trending on Twitter on Saturday nights.
Toonami has recently extended its broadcast period by half hour, starting at the earlier time of 11pm ET/PT on Saturday nights, the block has also welcomed back new episodes of Samurai Jack, a show which also aired on Toonami while the block was airing on Cartoon Network. New episodes of Samurai Jack are produced by Cartoon Network Studios and Williams Street (Adult Swim’s production house). Toonami has also been airing the latest installment of the Dragon Ball franchise – Dragon Ball Super.
On Saturday 18th March at midnight, Toonami will premiere Mamoru Oshii’s (creator of the internationally-acclaimed sci-fi anime series – Ghost in the Shell) new five-episode micro-series, “Sand Whale and Me”. A new 5-minute episode from the micro-series will air every week for the next five consecutive weeks. Toonami fans also voted for their favourite Toonami logo throughout the history of the block, the winning logo will be used on-air for the special 20th-anniversary broadcast. Throughout the 20th anniversary broadcast, viewers will have a chance to win T-shirts, T.O.M action figures, a limited run, printed comic from Intruder 3, and much more.
Adult Swim’s Toonami Celebrates 20 Years of Action, Ghost in the Shell’s Mamoru Oshii to Premiere New Micro-Series on Anniversary Weekend: From the Adult Swim Press Release, via ToonamiFaithful.com
Adult Swim’s dedicated weekend block, Toonami, celebrates 20 years with live streams, never-before-seen animated shorts and giveaways. The weekend celebration will kick-off Friday, March 17 with a Toonami Pre-Flight live-stream on Toonami.com/PreFlight and will feature Jason DeMarco and Gill Austin, the iconic voices of T.O.M and SARA, and classic footage from the past and an interview with co-creator Sean Akins.
Toonami first appeared on Cartoon Network’s afternoon programming block on March 17, 1997 and returned as a Saturday-night block on Adult Swim in 2012. Part lifestyle brand, part programming block, Toonami helped usher in the wave of anime in the late 90s. Toonami has recently welcomed back new episodes of Samurai Jack, and has extended its broadcast a half-hour earlier to 11 p.m. ET/PT.
“It’s hard to believe Toonami is celebrating its 20 year anniversary. Much has changed since Toonami’s premiere in 1997, but our strategy remains the same: to air the best anime and action cartoons, packaged and presented in a way that respects and welcomes fans” says DeMarco, senior vice president and creative director, on-air for Adult Swim. “Those fans are the reason Toonami still exists in 2017, and we couldn’t be more thankful for their years of support. Here’s hoping we’re still around for another 20 years.”
Viewers across the country are invited to join the festivities with a special, live edition of Toonami Pre-Flight starting at 8 pm. ET on Friday. Steve Blum, voice of T.O.M will be live in the studio to help celebrate and answer fan questions along with DeMarco and Austin. Blum’s otherworldly counterpart, Dana Swanson (SARA), will also present an exclusive reflections piece. There will be favourite Toonami memories, throwbacks and more.
The celebration will continue into the March 18 broadcast of Toonami, with the help of Arby’s®. Fans of the block voted on their favorite graphics look of Toonami throughout the years and starting that Saturday, The premiere of legendary director Mamoru Oshii’s (Ghost in the Shell) five-episode micro-series, “Sand Whale and Me,” is also scheduled for Midnight. Each 5-minute episode will run throughout the next five consecutive weeks. For on-air eyes only, fans will have the limited chance to participate in an anniversary-themed giveaway to win T-shirts, T.O.M action figures, a limited run, printed comic from Intruder 3, and more. Details on how to register will be revealed during that night’s broadcast.
Toonami airs Saturday nights at 11 p.m. ET/PT and Toonami Pre-Flight airs Fridays at 8 p.m. ET/PT on AdultSwim.com.