Cartoon Network USA Digital Doings Bulletin Week Of 28th August 2017

Cartoon Network USA Digital Doings Bulletin Week Of 28th August 2017

Cartoon Network USA Digital Doings Bulletin Week Of 28th August 2017: From The Turner USA Press Release

Ben 10 Overload: Watch New Alien Specials on the CN App and Create Exciting Adventures with the Rustbucket Playset

See It First: Ben 10 “Alien of the Week”

It’s time for Stinkfly, Four Arms and the rest of the alien crew to undergo their biggest transformations in Ben 10’s “Alien of the Week” specials. Watch the first sneak peek episode featuring Diamondhead and learn more about his planet this Friday on the Cartoon Network app before it airs.

Get the free Cartoon Network app on iTunes, Google Play and Amazon.

Assembly Required: Ben 10 Rustbucket Playset

Fans can now create their own alien adventures with the new Playmates Ben 10 Rustbucket Toy Set. Watch the 2-in-1 action toy transform into what is sure to be a holiday hit here and purchase at Toys “R” Us, Amazon.com, Target or Walmart. Action figures required for the ultimate play experience are sold separately.

Cartoon Network UK Ben 10 Hero Truck Tour Starts 27th July

Cartoon Network UK Ben 10 Hero Truck Tour Starts 27th July

Cartoon Network UK Ben 10 Hero Truck Tour Starts 27th July

Cartoon Network UK Ben 10 Hero Truck Tour Starts 27th July

Throughout the school summer holidays, Cartoon Network UK will be running a Ben 10 tour around the UK called the “Ben 10 Hero Truck Tour”, a specially custom-made trailer branded like The Rustbucket RV motorhome from the animated TV show will be visiting several locations of Toys “R” Us, Tesco and Smyths Toy Superstores. The tour will kick off this Thursday (27/07/2017) at the Tesco Extra branch in Havant, Hampshire and will be visiting an additional 16 locations and will end at the Smyths Toys Superstores branch in Ashford, Kent on Sunday 20th August.

The purpose of the Rustbucket tour is to promote the brand new Ben 10 toy range now available at toy retailers across the UK. The toy range is produced by Playmates Toys and distributed in the UK by Flair (a part of the Giochi Preziosi toy group). Flair has already released a range of collectable “power-up” and “deluxe” figures, “Transform-N-Battle” roleplay items and basic and deluxe versions of the Omnitrix as well as the Rust Bucket playset. The Hero Truck tour will also include an augmented reality experience, where shoppers will be able to transform themselves into their favourite Ben 10 alien. After the UK tour, the Rustbucket will tour around Europe in countries such as Poland, Spain and Italy.

In addition to the tour, branches of The Entertainer, Smyths and Toys “R” Us have put out displays with a Rustbucket design to display the new toy range, kids are able to sit inside the Rustbucket shaped display and pretend that they’re on an adventure that’s out of this world.

Regarding the Ben 10 Hero Truck Tour and the new toy range, Graham Saltmarsh, director of licensing for Cartoon Network Enterprises UK and Northern Europe said:

“We know from our retail partners that immersive fan experiences are in high demand, especially during the summer holidays as parents look for ways to keep their kids entertained. We’re confident these ‘Ben 10’ activations will create a huge sense of excitement as soon as kids arrive at their local store and leave them eager to get their hands on the fantastic new toy range.”

http://www.licensingsource.net/cartoon-network-outlines-ben-10-uk-retail-plans/

http://www.licensemag.com/license-global/cn-preps-ben-10-uk-toy-launch

http://toyworldmag.co.uk/news/cartoon-network-unveils-ben-10-uk-retail-activations/

Advert for the new Ben 10 Omnitrix toy:

Below are all the dates and locations for the Ben 10 Hero Truck Tour in the UK as listed on the official Cartoon Network UK website:

27th July – TESCO Havant Extra (Solent Road, Havant Hampshire, P09 1TR)
29th July – TESCO Swindon Extra (Ocotal Way, Swindon, SN1 2EH)
30th July – Smyths Toys Superstores (5, A, Cribbs Causeway Retail Park, Bristol, BS34 5TX)
1st August – TESCO Cardiff Extra (Excelsior Estate, Cardiff South Glamorgan, CF14 3AT)
3rd August – TOYS R US (Cross Point Business Park, Coventry, CV2 2SR)
4th August – TOYS R US (Meole Brace Retail Park, Hereford Rd, Shrewsbury SY3 9NB)
5th August – TOYS R US (Wyvern Way, Derby DE21 6NZ)
6th August – TESCO Stretford Extra (Chester Rd, Stretford, Trafford M32 0QW)
8th August – Smyths Toys Superstores (Vicarage Ln, Blackpool FY4 4NB)
10th August – Smyths Toys Superstores (Glasgow Fort Shopping Park, G34 9DL)
12th August – Smyths Toys Superstores (Middle Engine Lane, Wallsend NE28 9NT)
13th August – Smyths Toys Superstores (15, Crown Point Shopping Park, Leeds LS10 1ET)
14th August – TESCO Hull Street Stephens Extra (Hull St Stephens Centre, Hull, HU2 8LN)
17th August – TESCO Cambridge Bar Hill Extra (15-18 Viking Way, Cambridge, CB23 8EL)
18th August – TOYS R US (London Road, Ipswich, IP8 3TT)
19th August – Smyths Toys Superstores (1 Staples Corner Retail Park, Geron Way, NW2 6LW)
20th August – Smyths Toys Superstores (Unit 5 Ashford Retail Park, Barrey Road, TN24 0SG)

http://www.cartoonnetwork.co.uk/promotion/ben10tour

Powerpuff Girls European Broadcasting Rights Deals

Powerpuff Girls European Broadcasting Rights Deals

Powerpuff Girls European Broadcasting Rights Deals

Everyone’s favourite superheroines – The Powerpuff Girls are flying their way to two free-to-air digital terrestrial channels in Europe next month. The news was announced by Turner yesterday (31/01/2017) coinciding with the Spielwarenmesse Toy Fair 2017 (1st-6th February) in Nuremberg, Germany.

As reported on this blog last November, Disney Channel Germany has brought the broadcasting rights to the 2016 rebooted series. It has also emerged that French children’s channel – Gulli has also brought the FTA rights to The Powerpuff Girls. Both Gulli and Disney Channel will start airing episodes from March this year. More broadcasting rights deals are currently in the pipeline.

Gulli has also aired Cartoon Network’s The Amazing World of Gumball and Disney Channel Germany is currently airing episodes of We Bare Bears.

The addition of The Powerpuff Girls on free-to-air children’s channels will help to maximise exposure of The Powerpuff Girls franchise especially as a range of toys (from master toy licensee Spin Master) and merchandise is in the process of being rolled out across Europe.

In Spain, The Powerpuff Girls airs on Boing (a joint venture of Cartoon Network’s Turner Broadcasting System Europe and Mediaset España). From this month in Spain, a range of Powerpuff Girls toys will be available to buy from major hypermarket chains including Carrefour, Alcampo and Eroski as well as department store chain El Corte Inglés and toy retailer Toys “R” Us and independent retailers Juguettos, Toy Planet, Mapa, Dimasa, Poly and many more.

The Powerpuff Girls premiered on free-to-view kids channel – CITV (Children’s Independent Television) in the UK last November, it became the most watched commercial show for girls aged 4-9 in the last quarter of 2016. Powerpuff Girls toys are now available to buy in the UK at Argos and The Entertainer.

In the Arab world, a free version of Cartoon Network called Cartoon Network Arabic airs The Powerpuff Girls (alongside premium versions – Cartoon Network MENA English and Cartoon Network Hindi). In the United Arab Emirates, Toy Store holds exclusive retail rights over Powerpuff Girls toys. Dubai is also home to IMG Worlds of Adventure, the theme park has a Cartoon Network zone and features a Powerpuff Girls themed ride – Mojo Jojo’s Robot Rampage

The popularity of The Powerpuff Girls is soaring across the EMEA (Europe, Middle East and Africa) region with 38 million people having watched the show since its premiere. In December 2016, the show also reached one in two kids in South Africa, Spain, Romania and Portugal and one in three kids in Hungary, Denmark, Sweden, Poland and United Arab Emirates.

From The Turner EMEA/Licence to PR Press Release

Leading up to the opening of Spielwarenmesse 2017 (1st-6th February), Cartoon Network EMEA today unveils exciting developments for its brand-new series of The Powerpuff Girls. With the brand’s popularity rapidly accelerating, Cartoon Network is now rolling-out the toy range at leading EMEA retailers and also boosting broadcast exposure through the signing of new free-to-air deals.

Turner’s Cartoon Network launched the brand-new series of The Powerpuff Girls (40 x 11 minutes) worldwide last April and now the first wave of product has begun hitting shelves across EMEA. The merchandise roll-out is being spearheaded by the global master toy range from Spin Master with fashion, accessories, gifting, homewares, personal care, FMCG and back-to-school products following soon.

In the UAE, where Cartoon Network Arabic is free-to-air, the toy range including playsets and plush launched exclusively at Toy Store last November following its debut at the Cartoon Network Zone in IMG Worlds of Adventure in October 2016. While in the UK, 21st January saw the toys launch at Argos through its catalogue and online, and The Entertainer also introduced the range into stores and online on 26th January. In Spain, where the show is free-to-air on Turner’s Boing channel, February 2017 will see the toys debut at nationwide retail chains Carrefour, Alcampo, and Eroski, in addition to specialist retailers El Corte Inglés and Toys “R” Us, independent retailers Juguettos, Toy Planet, Mapa, Dimasa, Poly and more.

“With its credibility and heritage already firmly established with mums and millennials, The Powerpuff Girls is perfectly positioned to capitalise on the current ‘Girl Power’ trend that is taking the toy industry by storm” comments Johanne Broadfield, VP, Cartoon Network Enterprises EMEA. “We’re delighted to see retailers across the region share our enthusiasm and passion for the property – through shelf space allocation, as well as comprehensive marketing support. The Powerpuff Girls is well on its way to becoming top of mind with girls in all our key markets!”

Broadcast exposure for The Powerpuff Girls is being significantly boosted following the signing of new free-to-air deals too. In EMEA, last November saw the show debut on CITV in the UK – becoming the #1 commercial show for girls aged 4-9 in Q4 2016 – and in March, The Powerpuff Girls will also launch on Gulli in France and on Disney Channel in Germany. Added to this, in Italy the show is already free-to-air on Boing (a joint venture between Turner and Mediaset) where it has become the most viewed show of all kids’ channels in its prime-time slot. Additional FTA broadcast deals will be announced shortly.

Broadfield adds, “We’re ensuring girls across EMEA can join Blossom, Bubbles and Buttercup on their action-packed quests to save the world, thanks to these significant free-to-air broadcast deals and our digital plans. Added to that, we’re building the buzz even further through multiplatform engagement initiatives, a stunning cinema campaign and other marketing and retail activations right across the region.”

The popularity of The Powerpuff Girls is soaring across EMEA with 38 million individuals tuning in since launch. In December 2016, the show also reached an impressive one in two kids in South Africa, Spain, Romania and Portugal and one in three kids in Hungary, Denmark, Sweden, Poland and United Arab Emirates.

https://www.turner.com/pressroom/cartoon-network%E2%80%99s-powerpuff-girls-gains-momentum-across-emea