Cartoon Network India Celebrates 20th Anniversary Of The Powerpuff Girls

Cartoon Network India Celebrates 20th Anniversary Of The Powerpuff Girls

Cartoon Network India Celebrates 20th Anniversary Of The Powerpuff Girls

For the 20th anniversary of The Powerpuff Girls and for the international “Empowerpuff” campaign introduced this week, Cartoon Network India has partnered with The Souled Store to announce the country’s first ever “The POW-fect Girls” – which is a list featuring 20 influential woman in India. The 20 powerful women influencers have vocations varying from acting, sports and athletics, social activism, business to entrepreneurship. “The POW-fect Girls” are role-models who have triumphed and made their own way to success.

Also for the show’s 20th anniversary, Cartoon Network India is running a competition for viewers to win a trip for three people to the Cartoon Network Amazone Water Theme Park in Thailand. To enter the competition, CN fans must tag their own Powerpuff Girls Squad, further details will be announced on Cartoon Network APAC’s (Asia-Pacific) Facebook page and also The Souled Store’s own Instagram and Facebook pages. The Souled Store is an online pop-culture retailer in India that also sells Powerpuff Girls merchandise.

Commenting on the show’s 20th anniversary, Siddharth Jain, Managing Director of Turner India said:

“We at Cartoon Network are thrilled to celebrate the milestone journey of The Powerpuff Girls – the most enduring and one of the top grossing franchises of all times. Over the years, The Powerpuff Girls have inspired and entertained fans across the globe with its distinct characters, adventure-comedy and its pop-culture influence across storylines. Our focus and strategy has always been to keep our fans at the forefront. In line with that thought, the 20-year anniversary, will see ardent fans join us to revel in nostalgia and celebrate the splendid journey of The Powerpuff Girls.”

Vikram Sharma, Vice President of Cartoon Network Enterprises Asia Pacific also added:

“After two awesome crime-fighting decades, this super-cute/super-fierce trio is showing no signs of putting their feet up. This franchise juggernaut continues to engage multiple demos- Kid, Tween and Adult alike on multiple platforms. Our fantastic partnership with The Souled Store is just one of many in the coming months to get our Powerpuff Girls fans in India excited and they can look forward to a wide range of product launches across categories.”

https://www.thesouledstore.com

https://www.facebook.com/CartoonNetworkAsia/

https://www.facebook.com/souledstore/

https://www.instagram.com/TheSouledStore/

Online Gaming YouTube Show Planet 1UP To Air On Cartoon Network Australia From Early 2019

Online Gaming YouTube Show Planet 1UP To Air On Cartoon Network Australia From Early 2019

Online Gaming YouTube Show Planet 1UP To Air On Cartoon Network Australia From Early 2019

Planet 1UP, a daily online gaming, pranks, challenges and review show on YouTube is coming to Cartoon Network and Boomerang in Australia. Planet 1UP is part of Turner Australia’s and Marquee Studios’ (a digital production and talent studio) – Mega Awesome Wow YouTube original content brand. A weekly “supercut” version of the YouTube show will premiere in early 2019. The episodes will feature the show’s host Nate Bramley and co-hosts such as cosplayer – Laura Gilbert.

According to Turner Australia’s general manager (owners and operators of Cartoon Network Australia) – Robi Stanton, YouTube is an important way for people to find new video content, it’s also a step towards “total consumption”, which means enjoying a brand across different forms of entertainment, whether its watching a full episode on YouTube, on the TV or playing a game, in statement, she said:

“There’s no denying that YouTube is an important way for people to discover new video content – and we need to maintain a presence on it to maximise our reach outside of the TV ecosystem. It’s also a great way for us to engage with our audience and fans. We talk about ‘total consumption’ a lot at Turner. What that means is that if you love a show like We Bare Bears, you perhaps saw a clip on YouTube. You’ll watch full episodes on the Cartoon Network channel or through our Watch and Play app, play a game, buy branded products and so on. A really hardcore fan might even share fan art on social media and visit a Cartoon Network theme park.”

The addition to Planet 1UP to Cartoon Network’s and Boomerang’s schedule will help the YouTube channel’s viewership, meanwhile, Cartoon Network and Boomerang gets an extra show in return. Robi Stanton also mentions that CN have been working with local YouTubers such as Wengie (voice of Bliss in the Australian variant of The Powerpuff Girls), Georgia Productions and CKN Toys. With the use of Mega Awesome Wow channels, Turner can create local content for Australian children and offer advertisers new opportunities on digital platforms.

The show’s host – Nate Bramley has been with the show ever since its first episode, he explains how he got involved in the YouTube show and talks about the show’s exciting future on television:

“I was a high school science teacher who was also obsessed with gaming. I had a friend working on a social project that I volunteered to help with. I came across the opportunity to host Planet 1UP and the rest, as they say, is history. We have been exclusively working on YouTube, Twitch and other mediums and we’re now excited to bring it to TV.”

Robi Stanton, CN Australia’s general manager further explains CN’s reasoning for bringing Planet 1UP to the television channel, she also explains that YouTube enables CN to share local content and CN wants to create content based on popular entertainment topics kids are currently talking about, she also explains that CN has always been at the forefront of digital entertainment:

“Planet 1UP is devoted to all things fun and funny. We already know that kids love the hosts Nate and Laura. Now an even wider group can laugh along with them on Cartoon Network. Planet 1UP has evolved to be more than gaming. We’ve created hilarious and memorable content, following online trends and working with influencers. Our aim is to create content that reflects what kids are talking about in the playground. YouTube, along with other social media platforms, allows us to add local flavour to our content. In terms of launch dates, Cartoon Network Australia has had a presence on YouTube since 2012 and we’ve racked up almost half-a-billion views. Planet 1UP has been gathering pace since its official launch in early 2018 and video views continue to grow. Our channels across all social media have developed significantly since we launched them and we will continue to test new ideas, refine, develop, respond to trends and listen to what our fans want. Cartoon Network is known for its many digital firsts. For example, it was the first kids network to launch a website and stream cartoons on the web. It also regularly experiments with new technologies like VR, AR and audio recognition.”

Turner Australia has conducted some research about the effectiveness of ad likeability, brand recall and purchase intent across different media platforms including TV and websites (including short-video websites). Purchase intent by kids aged between 4 to 14 years old increased when an advert was shown on TV only, compared to YouTube only, but purchasing intent increased when ads are shown on both TV and on YouTube.

https://mediaweek.com.au/planet-1up-moves-from-youtube-to-cartoon-network/

Cartoon Network Australia Continues Partnership With Miniso For We Bare Bears Christmas Merchandise

Cartoon Network Australia Continues Partnership With Miniso For We Bare Bears Christmas Merchandise

Cartoon Network Australia Continues Partnership With Miniso For We Bare Bears Christmas Merchandise

Cartoon Network Australia has expanded its continuing partnership with multinational household and consumer goods retailer – Miniso for more We Bare Bears themed products including a Christmas edition of plush toys of Grizz, Panda and Ice Bear and also a 2019 calendar for the new year which will be sold in Miniso’s stores across Australia and New Zealand. The new additions will be sold alongside Miniso’s existing We Bare Bears product range which includes toys, homewares, cosmetics, stationery and accessories. The product range was introduced in January this year. Sales in Australia have been more than 100,000 products to date and the We Bare Bears product range has been one of Miniso’s most successful collaborations.

By the end of 2018, Miniso will have 31 stores in Australia and New Zealand, including a new store at Box Hill Shopping Centre in Victoria, where it will host a We Bare Bears event on Monday 10th December. The new products will debut on 10th November at the Miniso outlet at Hurstville Westfield Shopping Centre, New South Wales.

We Bare Bears is one of Cartoon Network’s most popular IP’s in the Asia-Pacific region, dedicated YouTube channels have recently launched in Thai and Hindi languages, and other events have either happened or are ongoing this year in Thailand, China, Singapore, Philippines and Hong Kong. Also a We Bare Bears-themed café has recently opened in Tokyo, Japan. In terms of mobile games, We Bare Bears Match3 Repairs puzzle game app has had 6 million global downloads to date.

From The Turner Asia-Pacific Press Release: Cartoon Network’s “We Bare Bears” Celebrates Christmas With Miniso

As part of an ongoing global rollout of licensed We Bare Bears products, Cartoon Network’s partnership with retailer Miniso in Australia and New Zealand has expanded – just in time for the year-end festive season.

New products for the festive season include a new range of Christmas-themed plush toys and a 2019 calendar. They join a range of other We Bare Bears product that was launched in January 2018 and includes toys, homewares, cosmetics, stationery and accessories. Australian sales have been more than 100,000 products to date and has been one of Miniso’s most successful collaborations.

Vikram Sharma, VP of Cartoon Network Enterprises in Asia Pacific, said: “We’ve seen the We Bare Bears franchise go from strength to strength in our region, leaving an impressive bear-shaped pawprint on the licensing industry. The show has such energy, innocent humour and universal charm, and its mass appeal goes all the way from children to young adults. As one of the world’s most ambitious retailers, Miniso is the ideal partner to showcase the series’ three bear brothers – Grizzly, Panda and Ice Bear – as they’ve never been seen before.”

By the end of 2018, Miniso will have 31 stores in Australia and New Zealand, including a new outlet at Box Hill Shopping Centre in Victoria, where it will host a We Bare Bears event on December 10. The product range will debut on November 10 at the Miniso outlet at Hurstville Westfield Shopping Centre, New South Wales.

Ben Yip, CEO of Miniso Australia, added: “We are delighted to partner with Cartoon Network on the lovable We Bare Bears franchise. The range has been an overwhelming success for us and we are excited to bring even more We Bare Bears products to the fans in Australia and New Zealand.”

The bears have been particularly busy of late. A We Bare Bears-themed café has just opened in Tokyo, Japan. Dedicated YouTube channels have recently launched in Thai and Hindi, and other large-scale events have either happened or are ongoing this year in Thailand, China, Singapore, Philippines and Hong Kong. We Bare Bears Match3 Repairs puzzle game app has had 6 million global downloads to date.

About We Bare Bears

Cartoon Network’s We Bare Bears is an animated series about three bear brothers and their funny attempts at assimilating into human society. Grizz, Panda and Ice Bear are just three outsiders trying to find their way. Whatever the situation, it’s obvious that being a bear in the civilized, modern world isn’t easy.

About Cartoon Network Enterprises Asia-Pacific

Cartoon Network Enterprises (CNE), the licensing and merchandising arm of Turner Asia Pacific, is responsible for building world-class licensing programmes across its franchises including The Powerpuff Girls, Ben 10, Adventure Time, We Bare Bears, The Amazing World of Gumball and Rick and Morty, as well as other Cartoon Network and Adult Swim originals. CNE connects with millions of Cartoon Network fans through consumer and home entertainment products, promotional licensing, interactive games and publishing.

Turner also owns Tuzki, the digital IP for a new generation. And in South Asia, Turner represents the Warner Bros. Consumer Products business, managing world-famous IP such as Batman, Superman, Tom and Jerry, and Looney Tunes.

The CNE team works closely with Turner’s location-based entertainment team, which oversees licensed projects in Asia such as the Cartoon Network entertainment parks in Thailand and Bali, the cruise liner Cartoon Network Wave, and Amaazia theme park in India. Turner is a WarnerMedia company.

WeBareBearsMinisoChristmasPartnershipinAustraliaAndNewZealand

https://www.cartoonnetwork.com.au/show/we-bare-bears