Cartoon Network Asia Pacific Celebrates 20 Years Of The Powerpuff Girls With #Empowerpuff Campaign

Cartoon Network Asia Pacific Celebrates 20 Years Of The Powerpuff Girls With #Empowerpuff Campaign

Cartoon Network Asia Pacific Celebrates 20 Years Of The Powerpuff Girls With #Empowerpuff Campaign

Yesterday (Friday 9th March) was International Women’s Day and Cartoon Network officially celebrated the birthday of The Powerpuff Girls in Asia with its #Empowerpuff campaign. The campaign is a movement that embraces empowerment and puts young girls and women who are Asia’s game changers into the spotlight.

It’s been over 20 years (as a full series) since superhero trio first used their special powers to save the world before bedtime, time literally flies as fast as the Powerpuff Girls themselves. Over the next few months Cartoon Network will share a series of short-form content on its social and digital platforms featuring female trailblazers who are making a name for themselves. The series will include Singapore’s crochet artist @kllylmrck (Kelly Limerick) and Instagram baker @Susanne.Decochiffon, in addition to other influencers in the Philippines. Each woman taking part in the #Empowerpuff campaign will share their life-stories and will partner up with Cartoon Network to create bespoke experiences, content and products.

For the campaign, Cartoon Network has already released a new Powerpuff Girls themed music video, featuring the work of five young female animators from different parts of the world including Delfina Perez Adan from Argentina; Dahee Jeong from South Korea; Xiya Lan from China; Réka Bucsi from Hungary and from the United States – Jasmin Lai and Marlène Beaube.

The campaign also includes the launch of the Empowerpuff Internship, which aims to attract writers, video editors, illustrators and graphic designers to create original content for social media channels.

More info about the #Empowerpuff Internship on the link below:

https://www.regularcapital.com/2018/11/cartoon-network-usa-celebrates-20th-years-of-the-powerpuff-girls/

The Powerpuff Girls has expanded beyond a cartoon and has attracted the attention of some of the biggest fashion designers and brands on the planet, especially with collaborations with of Peter Alexander, Supre, Katie Eary, Lingua Franca, LEGO and Havaianas. Recently, licensing deals were also made with Champion and womenswear designer Christian Cowan – who debuted his Powerpuff Girls collection in Los Angeles yesterday.

For latest updates on The Powerpuff Girls’ 20th anniversary follow Cartoon Network Asia on Facebook or visit the Cartoon Network website. Cartoon Network is available on all major TV platforms and through the Cartoon Network Watch and Play app.

Website: https://www.cartoonnetworkasia.com
Facebook: https://www.facebook.com/CartoonNetworkAsia

From The Turner Asia Pacific Press Release: Don’t Call Me Princess! Cartoon Network Celebrates 20 Years Of The Powerpuff Girls With #Empowerpuff Campaign

Today (Friday 9th March), on International Women’s Day, Cartoon Network officially celebrates the birthday of The Powerpuff Girls in Asia with #Empowerpuff. The campaign is a movement that embraces empowerment and puts the spotlight on driven girls, young ladies and women who are Asia’s game changers.

Can you believe that it has been 20 years since super-cute/super-fierce trio first used their awesome powers to save the world before bedtime? Time flies as fast as these wide-eyed superheroes,
and now Cartoon Network is celebrating the ultimate girl-power ambassadors in ways that would make even Princess Morbucks happy.

Over the next few months, Cartoon Network will premiere a series of short-form content on its social and digital platforms featuring trailblazers making a name for themselves. The series will include the likes of Singapore-based crochet artist @kllylmrck (Kelly Limerick) and Instagram baking sensation @Susanne.Decochiffon (Susanne Ng), in addition to other influencers in the Philippines. Each woman will share their life-story and will partner with Cartoon Network to create bespoke experiences, content and products.

These local and regional efforts come under the larger initiative which includes a global content-creation partnership with five female artists to create seven seconds of animation of The Powerpuff
Girls in their own unique style (https://youtu.be/qGLHbew22aQ). The five included two from Asia: Dahee Jeong from South Korea and Xiya Lan from China.

The campaign also featured the launch of the Empowerpuff Internship, created to attract an array of writers, video editors, illustrators and graphic designers to curate and create original content for social media channels.

The Powerpuff Girls, which has won two Emmys, first burst on to Cartoon Network in 1998 and has captured audience’s hearts ever since. From the biggest names in fashion and apparel, this trio continues to showcase its reach through collaborations with the likes of Peter Alexander, Supre, Katie Eary, Lingua Franca, LEGO and Havaianas. Most recently, deals were struck with Champion and cutting-edge womenswear designer Christian Cowan – which debuts in Los Angeles later today.

For latest updates on The Powerpuff Girls’ 20th anniversary follow Cartoon Network Asia on Facebook or visit the Cartoon Network website. Cartoon Network is available on all major TV platforms and through the Cartoon Network Watch and Play app.

Press release in Microsoft Word (.docx) format:

https://www.regularcapital.com/wp-content/uploads/2019/03/Cartoon-Network-Launches-Empowerpuff-Campaign-on-International-Womens-Day.docx

Cartoon Network Asia Pacific To Continue We Bare Bears Marketing Campaign During 2019

Cartoon Network Asia Pacific To Continue We Bare Bears Marketing Campaign During 2019

Cartoon Network Asia Pacific To Continue We Bare Bears Marketing Campaign During 2019

On Monday (4th March), Cartoon Network Asia Pacific has announced that it will continue its ongoing We Bare Bears regional marketing campaign during 2019. We Bare Bears is one of the most popular Cartoon Network shows in the Asia Pacific region, its success has led to several merchandise licensing deals and special events. Created by Daniel Chong, We Bare Bears follows the lovable three bear brothers – Grizzly, Ice Bear and Panda in their ongoing attempt to fit into human society, they always get into mishaps but they make new friends along the way.

Throughout 2019, Cartoon Network Asia Pacific will be pushing its biggest ever promotional effort for We Bare Bears, which will include mall events, social media influencer tie-ups, competitions and character meet and greets with Grizzly, Panda and Ice Bear. CN has also started its We Bare Bears Southeast Asia tour called “We’ll Be There”, the name of the tour comes from the name of the show’s opening theme, performed by British singer/songwriter, Estelle. Fans can also vote for which country in Southeast Asia they want the bears to visit, the first stop on the tour will be in Singapore at Tampines 1 and Century Square on 20th to 26th March.

We Bare Bears merchandise has been selling fast in Asia, retailers that sell We Bare Bears merchandise include Miniso (Asia and Worldwide), SPAO (South Korea and Malaysia) and Penshoppe in the Philippines. There was even a pop-up café in South Korea. In terms of online content, there’s new We Bare Bears emoticons and stickers and there’s a brand new Facebook community page for We Bare Bears for fans who live in Asia.

CN Asia’s We Bare Bears community page:

https://www.facebook.com/groups/415745118939868/

Cartoon Network Australia has also kicked off its own version of the “We’ll Be There” tour called “We Bare Bears on Tour”. On Valentine’s Day (14th February), the bears visited the Sydney Opera House, Pitt Street Mall and China Town, a total of 1,000 plush bear toys were given away to the public. The Australian tour will continue throughout the year, with the bears visiting different locations. In 2018, Cartoon Network estimated that We Bare Bears engaged its fans through more than 200 million touchpoints in the Asia Pacific region.

The bears have been spotted everywhere in Singapore, with partnerships with Frasers Malls during Christmas and also at the Sentosa MegaFun event. The bears were a prominent feature at the Cartoon Network Animate Your Life event at Gardens By The Bay last year. Daniel Chong’s parents originally came from Singapore and a Merlion – the national symbol of Singapore also appeared in the We Bare Bears episode – “Lil Squid”.

Cartoon Network has renewed its partnership with Doosan Bears, the famous Korean professional baseball team, together with licensee WeFan. The partnership also includes photo opportunities, character appearances and giveaways.

The We Bare Bears: Match3 Repairs mobile game has seen almost 7 million global downloads, with popularity spikes in Japan, Taiwan and South Korea, where it featured as the #1 Top Free Puzzle game and Editor’s Choice game on Google Play.

Other We Bare Bears related marketing in the Asia-Pacific region:

– We Bare Bears apparel and accessories

– Partnership with ride hailing platform Grab Philippines for branded bear cars.

– Temuera Morrison voiced Grizzly for Cartoon Network New Zealand to celebrate Maori Week.

– Local YouTube channels have launched in Korea and Thailand – with more to come.

– We Bare Bears EZ Link cards in Singapore, Octopus in Hong Kong and Rabbit Card in Thailand.

– In China, Bears products have sold through retailer Cache Cache, and in partnership with China Everbright Bank credit cards, Avon face masks and Miranda soft drinks.

– Emoticons on KakaoTalk and stickers on Line Thailand, as well as on WeChat and Sogou.

From The Turner Asia-Pacific Press Release: Cartoon Network Goes Big On Bears & Fan Engagement

It’s time to hug it out. Throughout 2019, Cartoon Network is on a mission to get fans of its hit original comedy We Bare Bears feeling the love in a multi-layered, regional campaign.

As part of the show’s biggest ever promotion drive there will be mall activations, social media influencer tie-ups, competitions and plenty of free hugs from character mascots of Grizzly, Panda and Ice Bear. Fans can vote for which country in Southeast Asia they want the bears to visit through the “We’ll Be There” microsite. The campaign’s name comes from the show’s opening theme song, performed by UK artist, Estelle.

“At Cartoon Network, we believe in surrounding our fans with content and real-life experiences. In this case, they can be wrapped in a great big bear hug!” said Phil Nelson, Managing Director of Turner in North and Southeast Asia Pacific. “The engaging show has really excited our partners, and we’re working on some great projects, on and off-screen, to build this franchise into something even bigger.”

In recent months, all around Asia, bear merchandise has been flying off the shelves. From Miniso globally, to SPAO stores in Korea and Malaysia, to Penshoppe in the Philippines – even a pop-up café in Korea. Socially, new emoticons, stickers and local digital channels for the Bears are being added all the time. Passionate fans in Asia can also join the new Facebook community page to receive updates all year round.

In Australia, Cartoon Network has also just kicked off its own version of the campaign “We Bare Bears on Tour”. On Valentine’s Day, the bears visited the Opera House, Pitt Street Mall and China Town, where they handed out over 1,000 plush bears – and about the same amount of free hugs.

To see just how far the love spread, check out the video and pictures. The tour will continue throughout the year with the bears popping up at different locations in Australia.

In 2018, Cartoon Network estimated that We Bare Bears engaged its fans through more than 200 million touchpoints in Asia Pacific.

Here are some of the highlights:

Singapore stacks up

The bears have been spotted everywhere in the Lion City. Partnerships with Fraser’s malls over Christmas and at the Sentosa MegaFun event took the franchise to the next level. They also took pride of place at last year’s Cartoon Network Animate Your Life event in Garden’s by the Bay. The show’s creator, Daniel Chong, has Singaporean roots and a Merlion – the country’s national icon – even featured in a recent episode. Local influencers and students have also created videos to support the “We’ll Be There” campaign.

Home Run with Doosan Bears in Korea

Cartoon Network has renewed its partnership with Doosan Bears, the famous Korean professional baseball team, together with licensee WeFan. Marketing activities comprised photo opportunities, character appearances and giveaways. Through these events, sales of We Bare Bears-licensed consumer products skyrocketed.

Swiped Right? Congrats, it’s a Match3!

The success of the Korea-developed We Bare Bears: Match3 Repairs game has seen almost 7 million global downloads, with notable spikes in Japan, Taiwan and Korea, where it featured as the #1 Top Free Puzzle game and Editor’s Choice game on the Google Play.

Best of the Rest:

– Bears are everywhere right now! Consumer products are available across multiple categories – from apparel to accessories – across all of Asia Pacific.

– Partnerships with Grab Philippines for branded bear cars.

– Temuera Morrison voiced Grizzly for Cartoon Network New Zealand to celebrate Maori Week.

– Local YouTube channels have launched in Korea and Thailand – with more to come.

– Travel with the Bears! EZ Link cards in Singapore, Octopus in Hong Kong and Rabbit Card in Thailand all have featured Bears branding.

– In China, Bears products have sold through retailer Cache Cache, and in partnership with China Everbright Bank credit cards, Avon face masks and Miranda soft drinks.

– Emoticons on KakaoTalk and stickers on Line Thailand, as well as on WeChat and Sogou.

https://www.turner.com/pressroom/cartoon-network-goes-big-bears-%C2%A0fan-engagement

Turner Asia-Pacific Appoints FF Shanghai To Introduce Rick And Morty In China And To Promote Cartoon Network Brands In China

Turner Asia-Pacific Appoints FF Shanghai To Introduce Rick And Morty In China And To Manage Cartoon Network Brands

Turner Asia-Pacific Appoints FF Shanghai To Introduce Rick And Morty In China And To Promote Cartoon Network’s Brands In China

Turner Asia-Pacific has appointed FF Shanghai as the promotional agency to introduce Adult Swim’s internationally popular animated series – Rick and Morty into the Chinese market.

FF Shanghai will also be the acting creative promotion agency in China for other Cartoon Network properties including the superheroic Powerpuff Girls, and the already popular We Bare Bears.

The creative promotion deal also includes Tuzki, a popular emoticon character in China, which is also owned by Turner.

From The Turner Asia-Pacific Press Release: FF Shanghai Partners With Turner On Cartoon Network, Tuzki and Rick and Morty

FF Shanghai has been appointed by Turner as the promotional agency to introduce the global megahit comedy Rick and Morty in China. It will also be the consulting partner in charge of strategy and creative solutions for other popular Turner franchises in China, including: Tuzki, We Bare Bears and The Powerpuff Girls.

Rick and Morty

Rick and Morty is an ambitious, half-hour animated sci-fi comedy and the flagship original franchise for Turner’s Adult Swim programming block. The show follows Rick, a reckless, hyper-intelligent scientist, and his grandson, Morty, a typical 14-year-old high school freshman.

We Bare Bears

Grizz, Panda, and Ice Bear are just three outsiders trying to find their way in, and if they can get some ice cream (or fat free frozen yogurt, if possible) on the way there, all the better.

Each episode deals with the Bears’ everyday misadventures finding food, goofing around, and dealing with each other and the world around them. Whatever the situation, it’s obvious that being a bear in the civilized, modern world is not easy.

We Bare Bears is already well known in China, and is quickly becoming a trend icon for the Chinese millennial.

The Powerpuff Girls

Blossom, Bubbles and Buttercup aren’t your average little girls from Townsville: together, they form the superhero team known to the city as The Powerpuff Girls! When they’re not scrapbooking, working on homework or hanging out at home, the girls serve as the defenders of Townsville.

The Powerpuff Girls is an animated comedy produced by Cartoon Network Studios, and is currently celebrating its 20th anniversary.

The show and its characters have become global icons for women empowerment and are the original ambassadors of girl power.

Tuzki

Born in 2006, TUZKI has evolved to become a symbol of China’s youth, and has become the most original way of expressing themselves online. This unique rabbit – created with simple but distinctive black and white lines – is known for his wise thinking and exaggerated body movements.

TUZKI’s personality and cool attitude has made him a genuine icon for Asia, establishing himself as one of the most recognizable characters in China.

About Turner Asia Pacific

Turner is a global entertainment, sports and news company that creates premium content, and delivers exceptional experiences to fans whenever and wherever they consume content. In Asia Pacific, Turner owns and operates award-winning brands throughout the region, running 54 channels in 14 languages in 42 countries. These include CNN International, CNNj, CNN, HLN, Cartoon Network, Adult Swim, Boomerang, POGO, Warner TV, Oh!K, MondoTV, TABI Channel, Tabi Tele, Mondo Mah-Jong TV; and HBO, HBO HD and WB in South Asia. Turner manages the business of Pay- and Free-TV-channels, as well as Internet-based services. It owns and exploits properties such as Tuzki, and oversees commercial partnerships with various third-party media ventures. Turner teams with Warner Bros. and HBO to leverage WarnerMedia’s global reach. Turner Broadcasting System Asia Pacific, Inc. (“Turner Asia Pacific”) is a WarnerMedia company.

FF:

FF is an open International Creative Community, independent creative boutique network based in Los Angeles, New York, Shanghai, Paris founded by Fred & Farid (Fred Raillard and Farid Mokart).

850+ international awards and 25+ agency honors. Empowered by our connections with 200+ brands from 30+ industries / including major tech companies. Empowered by 100+ collaborations with leading influencers.

We develop creative solutions to business challenges, and connect you to culture, grounded in a purpose. We are experts in creative intelligence. We are media agnostic. Depending on your challenge, our solution will be a branding solution, a social media solution, a content solution, a tech solution (website, app), a traditional solution (tvc, print) or an innovation solution.

https://www.regularcapital.com/wp-content/uploads/2019/02/FF-x-Turner-Sign-Promotional-Licensing-Deal-in-China.docx

http://www.campaignbriefasia.com/2019/02/ff-shanghai-joins-forces-with.html

https://www.licenseglobal.com/television/ff-shanghai-bring-%E2%80%98rick-and-morty%E2%80%99-china