Cartoon Network’s Original Checkerboard Branding Info Now Back Online On The Wayback Machine

Cartoon Network's Original Checkerboard Branding Info Now Back Online On The Wayback Machine

Cartoon Network’s Original Checkerboard Branding Info Now Back Online On The Wayback Machine

Some good news, Hatmaker’s website, the company that designed Cartoon Network’s original logo and Checkerboard era presentation is now finally accessible again on the Wayback Machine. The website was inaccessible for about two years ever since the domain registrar that now owns the domain – Uniregistry put a Internet Archive block on hatmaker.com.

I first came across Hatmaker’s website back in 2015 while doing some research on who did Cartoon Network’s first graphics package and the black and white checkerboard logo. While searching on the internet, I found out that a design company called Hatmaker Studios developed the channel’s launch graphics which was later used on Cartoon Network in Latin America, Europe and Asia. I tried to search for anything about the company, but couldn’t find anything, so thought I’ll try my luck with archive.org’s Wayback Machine, the first domain I typed in was “hatmaker.com”, and by chance, it was exactly what I was looking for!. I would of included this information for the Cartoon Network 25th Anniversary blog post, but as mentioned, the Hatmaker website was inaccessible. I’ve been waiting a long time to write a blog post on this.

Not only Hatmaker developed the Checkerboard graphics package, but they also designed Cartoon Network’s checkerboard infamous logo, the first one to be used in public, unlike the original round logo which was used in the 1991 sales presentation. Hatmaker designed the logo in a way to make sure it stands out at all times against a backdrop of various colours, after discovering that black and white were the least used colours in cartoons, it made perfect sense to use black and white in the logo, the checkerboard idea came from finding a way to avoid drop shadows so the logo text stands out, it also worked because the words “Cartoon” and “Network” have exactly the same amount of letters – 7 letters. Finding the right typefaces for the logo and the channel’s presentation was done through a trial and error process, in the end, four typefaces were chosen for Cartoon Network’s identity: Gothic 821 Condensed, Spumoni, Eagle Bold (the typeface used on the Cartoon Network’s original checkerboard logo) and Birch.

The presentation had to have cartoon characteristics to fit into the nature of the channel, the presentation adopted a cartoony illustrative style with flexible, bouncy, lively and constant movement, with typical cartoon sound effects. The presentation had a wide range of hues and textures and because the logo was black and white, it contrasted well and always stood out.

In addition to the channel’s presentation, Hatmaker also designed Cartoon Network’s stationary such as letterheads and business cards and also produced an image guide for the launch of Cartoon Network, which explains the channel’s identity. Copies of the guide were given to advertisers, MSO’s (Multiple System Operators aka Cable Companies) and members of the press.

Hatmaker also produced an animation for the transition between Cartoon Network and TNT Classic Movies in Europe, every night at 8pm CET (7pm UK), Cartoon Network closes for the night and hands over to its sister channel TNT Classic Movies. The animation features one of Cartoon Network’s earliest mascot characters (used exclusively in presentation) – Hi-Ball the Jester. Hi-Ball wears an hourglass on his wrist to remind him how much time CN has left for the day, when the time’s up, Hi-Ball pulls down the switch from CN mode to TNT mode starting the transition sequence and electrocutes him in the process. Then a stick of a dynamite explodes (a pun of Turner Network Television’s acronym and the well known explosive also called TNT), then the TNT Classic Movies logo appears. The transition animation features somewhat weird characters, such as a mouth with lips and teeth, an eyeball with with and a propeller, a toothbrush and a match. In my opinion, the transition was one of the best examples of television presentation I’ve seen (although its somewhat nightmare fuel-ish), no other timesharing channel ever replicated as something as seamless and that connects two channels that have little in common with each other so well, the only common factor is that Turner owns both channels. From what I remember, the transition stopped airing on Cartoon Network Europe after the channel became a 24-hour service, although on most providers the channel still timeshared with TNT. Cartoon Network Poland adapted and reused the same animation many years later but this time for TNT Classic Movies’ spiritual successor – TCM.

In 2003, Hatmaker Studios closed with its portfolio merged with its sister company – Corey McPherson Nash. Hatmaker was also known for creating Hanna-Barbera’s logo during the Turner-owned era and during when the animation studio started to produce shows for Cartoon Network. http://www.hatmaker.com:80/design/logos/logo_html/hanbarlogo.html

Hatmaker was also known for creating the famous orange Nickelodeon logo (along with Fred/Alan Inc.), FX’s original logo and graphics package, Comedy Central’s original logo and also UK Gold’s (now branded GOLD) first ever logo. It’s a shame that Hatmaker closed, it created some of the most iconic and recognisable branding in television, also the website looked very good compared to mid-to-late 1990’s standards which was when the World Wide Web was just in its infancy.

Channel ID (with more info about the logo): http://web.archive.org/web/19981206165950/http://www.hatmaker.com:80/design/netids/cnid.html

Logo: http://web.archive.org/web/19981206015546/http://www.hatmaker.com:80/design/logos/logo_html/cartlogo.html

Stationary: http://web.archive.org/web/19981205135901/http://www.hatmaker.com:80/design/print/print_html/cartnet.html

Cartoon Network Image Launch Guide: http://web.archive.org/web/19981202215357/http://www.hatmaker.com:80/design/print/print_html/cartprint.html

Adult Swim And Crunchyroll To Produce New Blade Runner Anime Series

Blade Runner Black Lotus

Adult Swim And Crunchyroll To Produce New Blade Runner Anime Series

WarnerMedia properties – Turner’s Adult Swim and Ellation’s Crunchyroll have partnered with Alcon Television Group to produce and distribute a new anime series based on the 2017 Oscar-winning movie Blade Runner 2049 (which is a sequel of the 1982 neo-noir science fiction film – Blade Runner) called Blade Runner: Black Lotus.

Blade Runner: Black Lotus will have thirteen 30-minute episodes produced by Japanese animation studio Sola Digital Arts (the same studio behind the new Ultraman anime series coming to Netflix in 2019). Shinji Aramaki (director of three Appleseed anime movies) and Kenji Kamiyama (director of Ghost in the Shell: Stand Alone Complex) will direct all episodes of the premiere season, both will work on the new anime after the upcoming Ghost in the Shell series reboot. Shinichiro Watanabe (director of Cowboy Bebop, Samurai Champloo) will be serving as a creative producer on the new series.

At present, the plot for Blade Runner: Black Lotus remains a secret, however, the producers did disclose some info about the show, the new series will take place in the year 2032 and will include some characters from the Blade Runner universe.

Adult Swim will have the worldwide rights (excluding Asia) to distribute the English dubbed version of the series and will air the English dubbed episodes of Blade Runner: Black Lotus on Adult Swim’s anime programming block – Toonami. Crunchyroll will handle the rights for streaming worldwide for its 45 million registered users and 2 million subscribers. Adult Swim and Crunchyroll also collaborated to distribute Mob Psycho 100, another anime series that debuted on Toonami in October, also there’s many more anime shows in the pipeline too.

Alcon Television Group’s Andrew Kosove, Broderick Johnson, Laura Lancaster, Al-Francis Cuenca, and Sola Digital Art’s Joseph Chou will executive produce the new series. Alcon executive Ben Roberts will serve as co-executive producer. Production IG’s Mitsuhisa Ishikawa will be contributing to the project as a production advisor.

From The Adult Swim Press Release: Adult Swim and Crunchyroll Producing All-New “Blade Runner” Anime Series With Alcon Television Group

Alcon Television Group, a division of Alcon Entertainment, has partnered with Adult Swim and Crunchyroll to produce and distribute a new anime series inspired by the critically acclaimed Oscar-winning movie BLADE RUNNER 2049.

BLADE RUNNER – BLACK LOTUS will feature thirteen 30-minute episodes produced by animation studio Sola Digital Arts (Ultraman). Shinji Aramaki (Appleseed) and Kenji Kamiyama (Ghost in the Shell: Stand Alone Complex) will direct all episodes of the premiere season, which will follow their current directorial work on the upcoming Ghost in the Shell series reboot. Shinichiro Watanabe (Cowboy Bebop, Samurai Champloo) is a creative producer. While the series plot is being kept under wraps, producers have confirmed the story will take place in 2032 and will include some familiar characters from the BLADE RUNNER universe.

Adult Swim will have the worldwide rights (excluding Asia) to distribute the English dubbed versions of the series and will air the English dubbed episodes of BLADE RUNNER – BLACK LOTUS on the network’s popular anime programming block Toonami.Similarly, Crunchyroll will handle worldwide streaming for its community of more than 45 million registered users and 2 million subscribers.

Adult Swim and Crunchyroll are both divisions of WarnerMedia, with BLADE RUNNER – BLACK LOTUS being one of several upcoming exciting collaborations including the recently debuted Mob Psycho 100 on Toonami.

“I first saw BLADE RUNNER in 1982, at age 11. It has remained one of the defining films of my life,” said Jason DeMarco, SVP/creative director of Adult Swim on-air. “To be able to explore more of this universe, with the incredible talent we have on board, is a dream come true.”

“BLADE RUNNER is a seminal work, and its influence permeates the genre,” said Sae Whan Song, head of business development for Crunchyroll. “Adult Swim shares our excitement to bring this new series to fans, and we’re looking forward to building on this franchise together.”

Alcon’s Andrew Kosove, Broderick Johnson, Laura Lancaster, Al-Francis Cuenca, and Sola Digital Art’s Joseph Chou will executive produce the project. Alcon exec Ben Roberts will serve as co-executive producer. Production IG’s Mitsuhisa Ishikawa is participating as production advisor.

States Kosove and Johnson, “The BLADE RUNNER universe is an incredibly deep well for story and character with its world and mythology that audiences have been debating and talking about since inception. We are excited to continue exploring that world via this anime series.

Lancaster added, “We are thrilled to have Shinji Aramaki, Kenji Kamiyama and Shinichiro Watanabe as our creative partners and look forward to the exciting journey ahead.”

http://thefutoncritic.com/news/2018/11/29/adult-swim-and-crunchyroll-producing-all-new-blade-runner-anime-series-with-alcon-television-group-898203/20181129adultswim01/

Garfield and Friends To Be Added To The Boomerang USA Streaming Service From 1st November

Garfield and Friends To Be Added To The Boomerang USA Streaming Service From 1st November

Garfield and Friends To Be Added To The Boomerang USA Streaming Service From 1st November

The Boomerang streaming service (owned and operated by Turner and Warner Bros.) has signed a content deal with 9 Story Distribution for a 4K resolution remastered version of Garfield and Friends. The first thirty episodes of the animated series will be added to the streaming service on Thursday 1st November.

Garfield and Friends is based on the internationally successful comic strip – Garfield created by Jim Davis (and also the comic strip – U.S. Acres aka Orson’s Farm) and originally ran from 1988 to 1994, its modern day 3D CGI version – The Garfield Show airs on international versions of Boomerang. 9 Story acquired the global rights to all 121 episodes of Garfield and Friends in 2016.

http://kidscreen.com/2018/10/25/boomerang-pounces-on-garfield-and-friends/

http://worldscreen.com/tvkids/remastered-garfield-and-friends-set-for-boomerang/