Cartoon Network EMEA’s Gumball VIP App To Rollout Internationally

Cartoon Network EMEA's Gumball VIP App To Rollout Internationally

Cartoon Network EMEA’s Gumball VIP App To Rollout Internationally

Cartoon Network EMEA’s (Europe, Middle East Africa) The Amazing World of Gumball episode audio detection and quiz app – Gumball VIP is now having an international rollout after a successful trial on Cartoon Network UK during October half-term last year. The Gumball VIP mobile app (developed for Android and iOS) will now rollout to 10 different markets all over the world over the next six months including Italy (Cartoon Network Italy), The Philippines and Singapore (Cartoon Network Southeast Asia) by the end of 2018, followed by Australia and New Zealand (Cartoon Network Australia), Poland (Cartoon Network Poland), Romania (Cartoon Network Central Eastern Europe), Spain (Boing Spain), France (Cartoon Network France) and also a second rollout in the UK (Cartoon Network UK) in the first quarter of 2019.

The Gumball VIP app makes use of audio recognition technology, the app detects the episode of The Amazing World of Gumball the viewer is currently watching. After the app has successfully detected the episode, the app will then fetch questions relating to the episode to test the viewer’s knowledge, each question appears on the viewers phone at different points in the episode through the use of audio triggers. The app features licensed audio recognition technology from Austrian based start-up Tonio.

By answering questions correctly viewers are awarded stars, which can then unlock trophies. Last year, during Cartoon Network UK’s app experiment viewers could receive special codes to access digital prizes on the website and also had an opportunity to enter a prize draw competition. The app experiment has shown an interest in dual-screen interactivity as viewing ratings were increased by 44%.

Commenting on the successful Gumball VIP app, Patricia Hidalgo, Chief Content Officer, Turner EMEA & International Kids Strategy said: “Linear TV remains a key medium for kids, but what we need to do is ensure that it remains relevant in today’s world where there is a big shift in how our fans watch and engage with our content. Using this innovative technology allows us to do just that, by digitising the linear TV viewing experience and adding that all-important element of interactivity.”

https://www.regularcapital.com/2017/10/cartoon-network-uk-gumball-vip-app-tv-experiment-21st-to-29th-october/

https://www.broadbandtvnews.com/2018/10/29/turner-to-rollout-second-screen-gumball-internationally/

Cartoon Network UK Gumball VIP Official Press Release

Cartoon Network UK Gumball VIP Official Press Release

Cartoon Network UK Gumball VIP Official Press Release: From The Turner EMEA Press Release: Turner EMEA And Tonio Partner To Launch “Gumball VIP”

Kicking off on Cartoon Network UK on Saturday 21st October, this unique TV experiment will allow fans to engage with “The Amazing World of Gumball” like never before!

Turner EMEA and Austrian start-up Tonio today announce “Gumball VIP” – an exciting opportunity for fans of The Amazing World of Gumball to take part in a live, interactive, linear TV experiment running from Saturday 21st October for one week only on Cartoon Network UK.

“Gumball VIP” is a brand-new experiment for Turner’s Cartoon Network, which combines linear TV viewing with an interactive second screen experience and the chance to win some awesome prizes. It utilises Tonio’s audio-recognition technology to serve up live quiz questions to fans on their mobile device, based on the Gumball episodes they are watching simultaneously on the TV channel.

Marc Goodchild, Head of Digital Content Strategy & Product, Turner EMEA said: “We’re excited to launch this unique TV experiment and be taking fans on the journey with us. As an industry, we continue to witness the shift in entertainment consumption habits and we know that our fans are increasingly looking for deeper engagement experiences with the shows and characters they love. It’s been great to collaborate with Tonio to bring their innovative technology together with our brands and platforms.”

Florian Novak, Founder and CEO of Tonio commented: “Turner is known as a disruptor and re-inventor of the modern television industry – introducing everything from the satellite-delivered Superstation to 24-hour news. We are excited to open together a new chapter: Delivering entertainment and information on a second screen at the same time – totally synchronous. It has been an amazing experience to see a great team being committed to using the technology, in order to provide Cartoon Network’s audiences the best experience possible across devices.”

Trialling in the UK, fans are invited to become a “Gumball VIP” by downloading the free app (available from the App Store and Google Play) and opening it each day at 5pm BST when The Amazing World of Gumball will be airing on Cartoon Network.

More details can be found at: http://gumballvip.cartoonnetwork.co.uk/

https://www.regularcapital.com/2017/10/cartoon-network-uk-gumball-vip-app-tv-experiment-21st-to-29th-october/

Cartoon Network UK Gumball VIP App TV Experiment 21st to 29th October

Cartoon Network UK Gumball VIP App TV Experiment 21st to 29th October

Cartoon Network UK Gumball VIP App TV Experiment 21st to 29th October

During the October half-term school holidays (21/10/2017 to 29/10/2017), Cartoon Network UK will be conducting an unique experiment on television called “Gumball VIP”. Gumball VIP is a special programming event specially created for fans of The Amazing World of Gumball. Also during half-term, Cartoon Network UK will be airing new episodes of The Amazing World of Gumball and Teen Titans Go! in a half-term takeover!.

The unique experiment will involve using the “Gumball VIP” mobile app, the app uses audio recognition technology, by using audio recognition, the app detects the episode of The Amazing World of Gumball the viewer is currently watching. The app will work with episodes marked with the “VIP” logo and “VIP” episodes will air everyday at 5pm. After the app has successfully detected the episode, the app will then fetch questions relating to the episode to test the viewer’s knowledge. The mobile app is free to download for Android and iOS devices.

By answering questions correctly you’ll be awarded stars and trophies can be unlocked by collecting a certain amount of stars. With each new trophy, you’ll also receive a special code to access digital prizes on the website and you’ll be able to enter the special Gumball VIP prize draw competition.

Cartoon Network USA and Cartoon Network Australia did a similar audio recognition app programming event for Mighty Magiswords. While using the Magimobile app, viewers can collect Magiswords while watching episodes.

Permission from a parent is required to take part in the competition, for more information about the Gumball VIP programming event and mobile app, follow the link below:

http://gumballvip.cartoonnetwork.co.uk/

Mobile App Download Links:

iTunes App Store (iOS): https://itunes.apple.com/gb/app/gumball-vip/id1273138421?ls=1&mt=8

Google Play (Android): https://play.google.com/store/apps/details?id=com.turner.gumballvip

From The Gumball VIP Mobile App Description from Google Play:

Calling all Superfans! Turn on Cartoon Network this half term and get ready to play along with our new app that’s strictly for Gumball V.I.P.s! When you spot the Gumball V.I.P. sign on your TV — every day at 5pm from 21st-29th October — join in with the episode by answering questions for your chance to win exclusive prizes and become the ultimate Gumball super fan.

The Gumball V.I.P app will magically detect which episode you’re watching, so just watch your device transform into a super fun game right in front of your eyes!

WATCH AND PLAY

Make The Amazing World of Gumball even more fun by playing our interactive quiz as you watch. Try your luck with multiple choice questions that turn your favourite episodes into an exciting challenge.

TEST YOUR KNOWLEDGE

Think you know Gumball’s world inside out? See how your brain measures up as you answer questions about what’s happening on your TV at that very moment.

BEAT THE CLOCK

You only have limited time to answer each question before it disappears, so you’ll need to be fast with this one!

WIN EPIC PRIZES
The more questions you get right, the more trophies you win. Each trophy comes with a special V.I.P. code that unlocks a free online prize, as well as giving you the chance to win more amazing Cartoon Network goodies!

Think you’re up to the challenge? Put Cartoon Network on every day this half term at 5pm, open the Gumball V.I.P. app and let the fun begin!

http://gumballvip.cartoonnetwork.co.uk/