Boomerang USA’s New Social Media Accounts: Follow These Social Media Accounts To Keep Yourself Updated
Relating to the news of Boomerang USA launching their very own SVOD (Subscription Video On Demand) service yesterday (07/03/2017), Boomerang USA has also announced the launch of two new official Twitter accounts, @BoomerangToons and @BoomToonsPR. The @BoomerangToons account will mostly used for promoting the new streaming service and for posting news updates, such as new shows, new episodes and new features added to the service. The @BoomToonsPR account is the public relations Twitter account, this is usually where news articles from reputable third-party news outlets regarding the Boomerang streaming service are posted and any other additional news that Boomerang wants to release to the public and the press.
Cartoon Network UK’s pre-school sister channel – Cartoonito has launched their very own Twitter account. Similar to the Cartoonito Parents Facebook page, parents of young children are now able to find out more about Cartoonito’s upcoming new shows, new episodes and other events on Twitter. Lately, the new Twitter account has been promoting Cartoonito’s latest show – Sesame Street.
As retweeted by Cartoonito UK, Sesame Street’s very own Cookie Monster made an appearance on BBC One’s The One Show, BBC Radio 1 and ITV’s Good Morning Britain to promote the return of Sesame Street to the UK. New episodes of Sesame Street air on Cartoonito every weekday at 4pm.
Cartoonito has also recently launched their new YouTube channel featuring video clips of the pre-school shows that air on the channel including Fireman Sam, Bob the Builder, Masha and the Bear, Daniel Tiger’s Neighborhood, Little People, Molang, Loopdidoo, Baby Looney Tunes, Sesame Street and Tiny Toon Adventures.
Turner Broadcasting System Europe’s young adult entertainment brand, Adult Swim is launching its first European online marketing campaign to promote its shows which are now available on Spotify Video, the campaign is called #wrongbutright and will feature clips from Adult Swim’s shows (including Rick and Morty, The Venture Bros., Robot Chicken and Tim and Eric Awesome Show, Great Job!). The campaign will feature on IGN, MTV’s website and Twitch and also on social media platforms: YouTube, Facebook, Twitter, Instagram and SnapChat.
From The Turner UK Press Release
Adult Swim, home to some of the greatest original adult animation and live action comedy, kicks off its first EMEA above the line marketing campaign across the UK, Sweden and Germany. The targeted mobile video campaign, titled #wrongbutright, uses clips from the channel’s eclectic, surreal comedy shows to drive to Adult Swim’s content on Spotify.
The mobile led campaign will aim to reach Adult Swim’s 18-34 year old millennial audience through a mix of video and pre-roll advertising across platforms such as IGN, MTV and Twitch and targeted run of site adverts on key gaming and entertainment sites. The creative includes clips from Adult Swim favourites, Rick and Morty, Venture Brothers, Robot Chicken and Tim and Eric, showcasing the broad array of comedy satire and animation available on Adult Swim.
The wider campaign will be supported strongly by Adult Swim’s UK social media platforms across YouTube, Facebook, Twitter, Instagram, SnapChat. Campaign GIFs on Facebook, Twitter and Instagram will be uploaded daily to engage the audience and encourage them to share. Themed YouTube playlists will also be uploaded daily such as an “Introduction to AdultSwim #wrongbutright content” where consumers can click on the “wrong or right” option to be taken to a relevant clip.
Humphrey Black, Vice President, Media Distribution, Turner Broadcasting EMEA said:
“The comedy on Adult Swim is edgy and laugh out loud funny. It’s the type of comedy that can make you question whether it’s wrong to laugh – but that’s what makes it right! Our targeted #wrongbutright mobile video campaign is a perfect way to reach that 18-34 year old millennial audience, providing them with mobile entertainment on the go. It is funny, easily sharable and a great way to drive them to the Spotify video service where they can find loads more Adult Swim shows.”
Adult Swim content is available on Spotify as part of a landmark deal between Turner and the digital platform to grow the brand’s presence across Europe. As part of the partnership, full episodes from the network’s catalogue of fan favourites, including Robot Chicken, Aqua Teen Hunger Force and Tim & Eric’s Awesome Show, and rising stars such as Black Jesus, Rick and Morty and Mr Pickles are available.
Adult Swim is the #1 network among adults 18-34 and 18-49 on basic cable in the US. Adult Swim shows and clips are available via Spotify in the UK, Germany, and Sweden, with new content being added each month.
Adult Swim currently airs every Thursday night on FOX UK and Ireland, available on Sky, Virgin Media, TalkTalk TV, BT TV and Plusnet TV.