Cartoon Network UK Ben 10 Hero Truck Tour Starts 27th July

Cartoon Network UK Ben 10 Hero Truck Tour Starts 27th July

Cartoon Network UK Ben 10 Hero Truck Tour Starts 27th July

Cartoon Network UK Ben 10 Hero Truck Tour Starts 27th July

Throughout the school summer holidays, Cartoon Network UK will be running a Ben 10 tour around the UK called the “Ben 10 Hero Truck Tour”, a specially custom-made trailer branded like The Rustbucket RV motorhome from the animated TV show will be visiting several locations of Toys “R” Us, Tesco and Smyths Toy Superstores. The tour will kick off this Thursday (27/07/2017) at the Tesco Extra branch in Havant, Hampshire and will be visiting an additional 16 locations and will end at the Smyths Toys Superstores branch in Ashford, Kent on Sunday 20th August.

The purpose of the Rustbucket tour is to promote the brand new Ben 10 toy range now available at toy retailers across the UK. The toy range is produced by Playmates Toys and distributed in the UK by Flair (a part of the Giochi Preziosi toy group). Flair has already released a range of collectable “power-up” and “deluxe” figures, “Transform-N-Battle” roleplay items and basic and deluxe versions of the Omnitrix as well as the Rust Bucket playset. The Hero Truck tour will also include an augmented reality experience, where shoppers will be able to transform themselves into their favourite Ben 10 alien. After the UK tour, the Rustbucket will tour around Europe in countries such as Poland, Spain and Italy.

In addition to the tour, branches of The Entertainer, Smyths and Toys “R” Us have put out displays with a Rustbucket design to display the new toy range, kids are able to sit inside the Rustbucket shaped display and pretend that they’re on an adventure that’s out of this world.

Regarding the Ben 10 Hero Truck Tour and the new toy range, Graham Saltmarsh, director of licensing for Cartoon Network Enterprises UK and Northern Europe said:

“We know from our retail partners that immersive fan experiences are in high demand, especially during the summer holidays as parents look for ways to keep their kids entertained. We’re confident these ‘Ben 10’ activations will create a huge sense of excitement as soon as kids arrive at their local store and leave them eager to get their hands on the fantastic new toy range.”

http://www.licensingsource.net/cartoon-network-outlines-ben-10-uk-retail-plans/

http://www.licensemag.com/license-global/cn-preps-ben-10-uk-toy-launch

http://toyworldmag.co.uk/news/cartoon-network-unveils-ben-10-uk-retail-activations/

Advert for the new Ben 10 Omnitrix toy:

Below are all the dates and locations for the Ben 10 Hero Truck Tour in the UK as listed on the official Cartoon Network UK website:

27th July – TESCO Havant Extra (Solent Road, Havant Hampshire, P09 1TR)
29th July – TESCO Swindon Extra (Ocotal Way, Swindon, SN1 2EH)
30th July – Smyths Toys Superstores (5, A, Cribbs Causeway Retail Park, Bristol, BS34 5TX)
1st August – TESCO Cardiff Extra (Excelsior Estate, Cardiff South Glamorgan, CF14 3AT)
3rd August – TOYS R US (Cross Point Business Park, Coventry, CV2 2SR)
4th August – TOYS R US (Meole Brace Retail Park, Hereford Rd, Shrewsbury SY3 9NB)
5th August – TOYS R US (Wyvern Way, Derby DE21 6NZ)
6th August – TESCO Stretford Extra (Chester Rd, Stretford, Trafford M32 0QW)
8th August – Smyths Toys Superstores (Vicarage Ln, Blackpool FY4 4NB)
10th August – Smyths Toys Superstores (Glasgow Fort Shopping Park, G34 9DL)
12th August – Smyths Toys Superstores (Middle Engine Lane, Wallsend NE28 9NT)
13th August – Smyths Toys Superstores (15, Crown Point Shopping Park, Leeds LS10 1ET)
14th August – TESCO Hull Street Stephens Extra (Hull St Stephens Centre, Hull, HU2 8LN)
17th August – TESCO Cambridge Bar Hill Extra (15-18 Viking Way, Cambridge, CB23 8EL)
18th August – TOYS R US (London Road, Ipswich, IP8 3TT)
19th August – Smyths Toys Superstores (1 Staples Corner Retail Park, Geron Way, NW2 6LW)
20th August – Smyths Toys Superstores (Unit 5 Ashford Retail Park, Barrey Road, TN24 0SG)

http://www.cartoonnetwork.co.uk/promotion/ben10tour

Special Report Adventure Time An Ooo Experience At intu Merry Hill

Special Report Adventure Time An Ooo Experience At intu Merry Hill

Special Report Adventure Time An Ooo Experience At intu Merry Hill

This weekend (11/06/2016 – 12/06/2016), the UK tour of the Adventure Time: An Ooo Experience interactive game kicked off and made its first stop at the intu Merry Hill Shopping Centre in the West Midlands. As I live locally, I had to take a look and experience what the interactive game has to offer. An Ooo Experience puts players in front of a giant LED Screen, motion sensors above the screen allow players to interact and play with all the characters and landscapes from Adventure Time.

Players are guided by a real life Wizard of Ooo, they will be taken on a journey through The Candy Kingdom. Along the way, they will transform into life-size versions of their favourite Adventure Time characters – Finn, Jake, Marceline or Princess Bubblegum. They will have the power to shoot magic from their fingertips, move mountains, grow candy floss trees, breathe life into rainbows, battle against the Nightosphere and the players will take part in a massive celebratory dance party with Finn, Jake and various other characters at the end.

Turner UK, Sting Media and Hellicar&Lewis kindly gave me some official photos of the interactive event, more can be seen below:

Special Report Adventure Time An Ooo Experience At intu Merry Hill

Special Report Adventure Time An Ooo Experience At intu Merry Hill

Special Report Adventure Time An Ooo Experience At intu Merry Hill

An Ooo Experience will be making its next stop at the intu Lakeside Shopping Centre in Essex on Saturday 18th June and Sunday 19th June.

For more information about An Ooo Experience, please follow the blog post link below or visit http://www.oooexperience.co.uk:

https://www.regularcapital.com/2016/06/adventure-time-an-ooo-experience-interactive-game-uk-tour/

intu Merry Hill is also the location used for photographic backgrounds for Elmore Mall as seen in The Amazing World of Gumball (which are later photoshopped), here are some comparison photographs:

As seen on The Amazing World of Gumball, from The Origins of Darwin Part 2 episode:

Special Report Adventure Time An Ooo Experience At intu Merry Hill

In Real Life:

Special Report Adventure Time An Ooo Experience At intu Merry Hill

As seen on The Amazing World of Gumball, from The Mothers episode:

Special Report Adventure Time An Ooo Experience At intu Merry Hill

In Real Life:

Special Report Adventure Time An Ooo Experience At intu Merry Hill

https://twitter.com/RegularTweetsUK

Adventure Time An Ooo Experience Interactive Game UK Tour

Adventure Time An Ooo Experience Interactive Game UK Tour

Adventure Time An Ooo Experience Interactive Game UK Tour

Come and battle alongside Finn, Jake, Princess Bubblegum and Marceline to save the Candy Kingdom. Become the righteous hero and play the Ooo Experience interactive game on a giant screen in a shopping centre near you.

From The Turner UK Press Release:

Cartoon Network UK announced today it has commissioned an exclusive interactive gaming experience; “An Ooo Experience”, to celebrate the animated cult series, Adventure Time. From 11th June – 10th July, Adventure Time’s “An Ooo Experience”, will travel across UK shopping centers, offering fans a chance to jump into the Land of Ooo and play alongside their favourite characters as they battle to save Candy Kingdom from the Nightosphere.

Developed by technological wizards Hellicar&Lewis, “An Ooo Experience” places players in front of a giant LED Screen. Motion sensors allow them to then interact and play with all manner of amazing characters and landscapes from Adventure Time. Guided by a real life Wizard of Ooo, they will be taken on a journey through The Candy Kingdom. Along the way they will transform into life-size versions of their favourite Adventure Time characters – Finn, Jake, Marceline or Princess Bubblegum. They will have the power to shoot magic from their fingertips, move mountains, grow candy floss trees, breathe life into rainbows and even take part in a massive dance party.

Richard Kinning, UK Creative Director at Turner, says:

“We’re thrilled to be collaborating with Hellicar&Lewis to launch Adventure Time’s first-ever live interactive experience. This game was inspired by our massive fan-base for the show; we wanted to offer them a unique Adventure Time experience like never before. “An Ooo Experience” offers players a mix of theatre, character interaction and the opportunity to explore and immerse themselves in the Land of Ooo. We hope it attracts both existing fans and also new ones who just fall in love with the characters like we have.”

Adventure Time is a Cartoon Network original series that charts the adventures of unlikely heroes Finn and Jake, who traverse the mystical land of Ooo, encountering its colourful inhabitants along the way. The series is created by Pendleton Ward and produced by Cartoon Network Studios. Adventure Time currently airs everyday at 5:00pm on Cartoon Network.

“An Ooo Experience” will kick off a 5-week tour in shopping centres across the UK this June, tour dates are as follows:

intu Merry Hill, Brierley Hill, West Midlands: Saturday 11th June and Sunday 12th June.

intu Lakeside, Thurrock, Essex: Saturday 18th June and Sunday 19th June.

Manchester Arndale: Saturday 22nd June and Sunday 26th June.

intu Metrocentre, Gateshead, Tyne and Wear: Saturday 2nd July and Sunday 3rd July.

intu Braehead, Glasgow: Saturday 9th July and Sunday 10th July.

Behind the scenes video of the development of the An Ooo Experience interactive game:

http://www.oooexperience.co.uk