Cartoon Network’s And Dove Self-Esteem Project’s New Ad Campaign “I’m Fine”

Cartoon Network's And Dove Self-Esteem Project's New Ad Campaign

Cartoon Network And Dove Self Esteem Project Announces New Ad Campaign “I’m Fine”

Building on the current Steven Universe themed self-esteem and body confidence campaign from Cartoon Network and the Dove Self-Esteem Project, both Cartoon Network and Dove have teamed up again for another advertising campaign called “I’m Fine”. The new campaign explores the issues of beauty and self-esteem and how teenage girls really feel in the inside, but on the outside they just say “I’m fine” or simply shrug it off because they struggle to express their feelings, this means the people who are closest to them don’t know how they really feel. The purpose of the campaign is to let parents be aware of the self-esteem issues their children may be facing on a daily basis.

The new series of adverts are part live-action and part animated and are produced by advertising and marketing agency – Ogilvy UK, directed by Andrew Lang from production house – Sweetshop and animated by Frankie Swan at Picasso Pictures, all three are based in London, UK.

Each of the four ad spots tells the inner thoughts and feelings of four girls from the United States, Brazil, Mexico and France. The four girls were specifically chosen because of their own personal stories and insights in life.

In the United States (English) ad, Nesida, who lives in New York arrived back home from school and her parents ask how her day was, this is followed by an animated sequence expressing her inner troublesome thoughts of not fitting in at school, but she doesn’t say her inner thoughts and just says “I’m fine” to her mother.

The Mexico ad (Latin American Spanish), features a young girl named Karla from Mexico City she uses gymnastics and mathematics to express herself. The French and Brazilian Portuguese language ads will be released in the following weeks.

The Dove Self-Esteem Project, associated with Unilever’s personal care brand – Dove, exists in 140 countries around the world and is committed to reaching 40 million young people by 2020. The project is the biggest self-esteem education programme of its kind in the world, so far, Dove and Cartoon Network have already committed to help 20 million kids build their self-esteem.

http://www.dove.com/cartoons

https://ogilvy.co.uk/work-article/dove-3

https://www.thesweetshop.tv/director/andrew-lang/

http://www.picassopictures.com/

Cartoon Network This Week Episode 23 Craig Of The Creek Do The JP And San Diego Comic Con 2018

Cartoon Network This Week Episode 23 Craig Of The Creek Do The JP And San Diego Comic Con 2018

Cartoon Network This Week Episode 23 Do The JP And San Diego Comic Con 2018

This week’s episode of Cartoon Network This Week starts off with Sam doing the “Do The JP” dance, a reference to the “JPony” episode of Craig of the Creek which premiered on the Cartoon Network USA television channel on Monday (9th July). Kids using the CN Sayin’ app recorded themselves doing the JP dance, some of the video clips are featured in this week’s episode of Cartoon Network This Week.

Featured in this week’s episode are Cartoon Network’s plans for San Diego Comic Con 2018, which starts next Thursday (19th July). At the convention there will be special panels including “Superheroes of Body Positivity: A Conversation With Steven Universe’s Rebecca Sugar and Friends”, a final goodbye panel for Adventure Time, another panel for Steven Universe, and a cross-show panel for Cartoon Network’s upcoming, new and current animated productions called “Cartoon Network Creators: Drawing on Inspiration”, featuring show creators Matt Burnett and Ben Levin from Craig of the Creek, Daniel Chong from We Bare Bears, Diego Molano from Victor and Valentino and Julia Pott from Summer Camp Island. Not at San Diego Comic Con this year? Cartoon Network USA will be posting full-length videos of each panel the next day, so no-one is left behind on the latest info about the newest shows and episodes.

Cartoon Network’s booth at this year’s San Diego Comic Con (Booth Number #3735) will be Steven Universe themed, with giant Steven, Pearl, Garnet and Amethyst inflatables floating above a crystal landscape. At the booth, Cartoon Network will also be giving away Steven Universe tote bags and badges. Each day at the convention, the badges will have a different Steven Universe character design, attend San Diego Comic Con between Thursday and Sunday to get the entire set.

For more information about Cartoon Network’s events at San Diego Comic Con, please follow the link below:

https://www.regularcapital.com/2018/06/cartoon-network-san-diego-comic-con-2018/

This week, Cartoon Network and Unilever’s personal care brand – Dove launched a Steven Universe personality quiz website called “Which Crystal Gem Are You?”, the quiz forms part of Cartoon Network’s and Dove’s Self-Esteem Project initiative, to take the quiz, visit https://www.whichcrystalgemareyou.com.

Also announced in this week’s episode, the long-awaited Adventure Time Minecraft special “Diamonds and Lemons” will premiere on Friday 20th July at 7pm ET/PT, (straight after a new episode of Teen Titans Go!) on the Cartoon Network USA television channel.

As mentioned in this week’s episode, Cartoon Network has made a video featuring many of its cartoon characters, and they want fans to get involved in the “Cartoon Network Mashup” and colour-in each frame, to take part in the fun (site opens Monday 16th July), please visit http://www.cartoonnetwork.com/mashup. Participants can either use the online paint tool on the Mashup microsite, or print it out and use various art materials. Artwork can be either submitted online or by mail, competition instructions and rules can be found on the Mashup microsite.

Before the end of this week’s episode and one last JP dance, Sam shows us some of the autograph signing posters (some not finalised) which will be giving to Cartoon Network fans, this includes signing posters for Adventure Time, Ben 10, Steven Universe, We Bare Bears, OK K.O.! Let’s Be Heroes, Craig of the Creek, Summer Camp Island and Victor and Valentino.

http://www.cartoonnetwork.com

Cartoon Network At Cannes Lions Festival 2018

Cartoon Network At Cannes Lions Festival 2018

Cartoon Network At Cannes Lions Festival 2018

Last month (18th to 22nd June), was the 2018 edition of the Cannes Lions International Festival of Creativity in Cannes, France, the event, first held in 1954 is referred to as “The Oscars of Advertising” and is the world’s biggest festival celebrating the use of creativity in marketing, entertainment, design and technology. Cannes is one of the world’s main locations for the media industry, especially for the whole of Europe, with major events such as the annual Cannes Film Festival, MIPCOM, MIPTV and MIPJunior. Cartoon Network’s owners – Turner were at the festival and had a main stage session at the Palais des Festivals convention centre with content sessions being held at CNN’s Palais Beach location and the Turner House building on the Croisette (the main beachside boulevard in Cannes).

Cartoon Network held two events at Cannes Lions – “Self-Esteem for a New Generation with Cartoon Network” and “Content or Discontent? Progressive Programming – The Key to Unstereotype The Future”.

“Self-Esteem for a New Generation with Cartoon Network” was an event organised in conjunction with Unilever, the owner of personal care brand – Dove. Dove and Cartoon Network signed a worldwide two-year deal to educate young people on body confidence with the use of one of Cartoon Network’s cult hit animated properties – Steven Universe, all six animated shorts produced for the initiative are directed by Steven Universe creator – Rebecca Sugar. Panelists at the event included: Steven Universe creator Rebecca Sugar, Jill King (Senior Vice President, Marketing and Partnerships at Cartoon Network), Sophie Galvani (Global Vice President, Unilever), Dr. Phillipa Diedrichs (Professor of Psychology at the University of the South of England), and Moj Mahdara (CEO of Bodycon Media). The session was moderated by Sheena Adams (Deputy Editor of Destiny Magazine). The Crystal Gems – Pearl, Garnet and Amethyst were at the event.

“Content or Discontent? Progressive Programming – The Key to Unstereotype The Future” was a panel session where Aline Santos (Global Marketing and Head of Diversity and Inclusion at Unilever) and Christina Miller (President of Cartoon Network) discussed the topic of unstereotyping featuring panelists including Storm Reid (Actress, ‘A Wrinkle In Time’), and Simon Fuller (Film/TV Producer, including “American Idol”).

Turner’s cinematic storytelling company – Great Big Story won a Silver Lion award in the “Film Online Corporate Social Responsibility (CSR) / Corporate Image” category for a documentary produced for consumer goods company – Procter & Gamble.

A full list of Turner related Cannes Lions events can be accessed via the link below:

https://turnerwemakefans.com/newsroom/turner-at-cannes-lions/

https://www.turner.com/blog/turner-roars-2018-cannes-lions

http://www.turner.com/blog/turner-and-cnn-make-waves-cannes