Prospect: Adult Swim On TruTV UK?

TruTV Logo

Adult Swim Logo

TruTV will launch in the UK tomorrow (4th August 2014) on Freeview (Digital Terrestrial Television) and Sky, it is Turner Broadcasting System’s thirdĀ attempt of launching a general entertainment channel in the UK after Nuts TV closed in 2009 and when the short-lived general entertainment version of TNT closed in 2000. TruTV will feature reality TV shows such as Hardcore Pawn Chicago, Fear Factor and the jewel of its programming crown, the talk show Conan with Conan O’Brien.

As TruTV is a Turner property and is for general entertainment purposes, a suitable question to ask would be “Is there is a possibility of Adult Swim shows airing on TruTV?”. At the moment the answer seems to be no. Adult Swim shows first broadcast in the UK on CNX, which was a channel operated by Cartoon Network and targeted towards older teens and adults, after CNX closed and became Toonami, Adult Swim shows eventually moved to Bravo, then FX, then finally TCM 2, which sadly closed last year.

The other question that could also be asked is “Why can’t Cartoon Network UK air Adult Swim?”, the answer is that they can’t, they would get fined or have their Ofcom licence revoked, the Ofcom Broadcasting Code states that programmes aimed at adults can not be aired on a channel when there is likelihood of a child watching, which means unlike general entertainment channels, there is no 9pm watershed for channels aimed at children.

I would love to see Robot Chicken, Aqua Teen Hunger Force back on UK TV screens again alongside new shows such as Rick and Morty, and as TruTV is on Freeview, Adult Swim could potentially be a national success, a lot of people I know watched Robot Chicken: Star Wars and are aware of Robot Chicken through cultural references in Family Guy. It’s such a shame that Cartoon Network USA invested time and money into these shows and they don’t get international distribution.

I’m not saying that Adult Swim should takeover the whole night schedule of TruTV UK, a couple of nights a week would be a nice feature and Conan could also join the programming block.

http://www.trutv.co.uk/

Retrospect: RIP Cartoon Network Too: 24th April 2006 – 1st April 2014

Originally posted on ToonZone on 13th April 2014:

Cartoon Network Too Logo
Cartoon Network Too Logo

For those who don’t know, Cartoon Network Too was an additional Cartoon Network channel only available in the UK, Ireland and Malta, it closed down on 1st April 2014 being replaced with the resurrected CN +1 hour timeshift service. Here’s my post-mortem on the channel of why it closed down.

The channel primarily shows action cartoons, the purpose of the channel was to be action-orientated, of which according to BARB ratings on the main CN channel isn’t pulling in viewers, CN’s comedy shows are much more successful. It’s also important to point out not to underestimate the success of the Ben 10 franchise.

The purpose of CN Too is redundant, even though it mainly showed action programmes, it was also an overspill for Cartoon Network, which consequently dilutes the quality of the schedule. CN Too had a identity crisis, it may show action shows but it also sometimes broadcast shows that are slightly older and finished their run on the main CN channel, this is what Boomerang is supposed to be, but with a significant time gap.

The channel was performing weakly when compared to Boomerang, Boomerang usually has ratings on par or better than CN Too. CN Too ratings were weak despite its prominent position on Sky’s and Virgin Media’s EPG listings in the Kids section.

Timeshift viewing in the UK accounts up to 10% of TV viewing in the UK. The UK pretty invented the concept of timeshift viewing (with exception to U.S. East and West Coast feeds for geographical purposes for example) and ironically Cartoon Network was one of the first channels to have such a service until CN Too was launched 8 years ago.

The newly appointed management is emphasizing and focusing on services that are convenient to the viewer, this also includes on-demand services and the timeshift service also provides another chance to watch shows an hour later, also there’s the Weekend Rewind feature on weekend mornings.

Gumball & Friends Marathon On Cartoon Network UK & Ireland

Cartoon Network UK & Ireland is having a The Amazing World of Gumball marathon, this weekend (both today and tomorrow), 2nd and 3rd August.

According to the press release, the marathon was going to be called “Educating Elmore”, which ran on Cartoon Network Africa.

Promo: