Cartoon Network Africa’s Future Plans For More Local Content And Viewing Ratings Performance

Cartoon Network Africa's Future Plans For More Local Content And Viewing Ratings Performance

Cartoon Network Africa’s Future Plans For More Local Content And Viewing Ratings Performance

South African media news website – The Media Online has interviewed the channel manager of Turner Africa (and France) – Julien Borde, in the interview, Julien talked about the new pop-up channel in Africa – Superhero HQ, new local content and viewing ratings.

Interview Summary With Julien Borde:

The full interview can be viewed on the following link: https://themediaonline.co.za/2019/03/from-superheroes-and-american-blockbusters-to-local-partnerships/

Superhero HQ

Regarding the temporary pop-up channel – Superhero HQ (Super-powered by Cartoon Network), Julien said a channel was needed to target both adults and kids, as 51% of CN’s audience are in fact adults and includes adults who watch animation with their children, as TV shows and movies about superheroes are popular at the moment, it was an ideal theme for the pop-up channel. Superhero HQ was set up to air during the school holidays, which is when children’s television broadcasters have a captive audience and Cartoon Network wanted to make use of its animation library, which includes CN’s original programming, content from Warner Bros. Animation and some acquisitions. In order to localise the channel for an African audience, Turner hired South African comedian Mojak Lehoko who created some superhero related comedy sketches for the channel.

Local Content and Localisation

Julien Borde also said that there will be more local content appearing on Cartoon Network Africa very soon, including a second season of the dance show – Pop Up Party and magic show – WOOALA! Pop Up Party season two will feature 15 super-talented kids from different backgrounds in Cape Town going head to head to express themselves through movement and dance. In WOOALA!, Wian, a 23-year-old South African magician, will use everyday objects to perform illusions and magic tricks that will amaze children and their parents.

Cartoon Network Africa also developed its new Creative Lab initiative, which is an opportunity for potential African animated show creators. The winning shorts are currently being produced and will be shown at DISCOP Johannesburg 2019 in November. After some market research, it was revealed that the African market is very interested in anime as a comic form, Cartoon Network Africa has acknowledged the findings and will premiere a new anime series on Cartoon Network Africa on Saturday 27th April – Bakugan: Battle Planet.

Viewing Ratings, VOD, Content Distribution

Turner’s content is distributed to 56 different countries in Africa, because of local differences, Turner has to make sure its content is suitable for each market it broadcasts to. Turner Africa had a successful end to 2018 with the children’s channel multiplex (Cartoon Network, Boomerang, Boing and Toonami) and TNT reaching new viewing rating highs.

Cartoon Network remains to be the favourite children’s channel in South Africa, dominating the top 15 best performing shows. Cartoon Network’s Ben 10, Apple and Onion and Craig of the Creek are particularly popular in Africa. Boomerang is also growing, its now the second favourite childrens channel in Africa, for kids aged between 4 and 14 years old, it’s also the second most popular channel in French speaking Africa (Boomerang France is received in Francophone Africa). Recently, TNT was the second movie channel within the total African movie channel movie market (source: AGB Nielsen).

In Africa, conventional linear pay-TV is still a popular option for entertainment, however Turner has worked with DStv to provide programming on its Catch Up VOD (Video On-Demand) service and is distributing Boing Africa and Toonami Africa on Cell-C’s live-streaming service – Black. Turner also formed a partnership with South Africa-based streaming service Showmax, the deal included Cartoon Network, Boomerang and Adult Swim programming.

https://themediaonline.co.za/2019/03/from-superheroes-and-american-blockbusters-to-local-partnerships/

Cartoon Network Latin America Number One Cable Channel For Kids Aged 4 To 11 For The Fifth Consecutive Year

Cartoon Network Latin America Number One Cable Channel For Kids Aged 4 To 11 For The Fifth Consecutive Year

Cartoon Network Latin America Number One Cable Channel For Kids Aged 4 To 11 For The Fifth Consecutive Year

According to newly released viewing rating data from audience measurement company Kantar IBOPE, Cartoon Network Latin America remains to be the number one cable channel for children aged between 4 and 11 years old for the fifth consecutive year in the region, a great achievement for the channel’s 25th anniversary year.

Also, the channel is doing well in terms of digital content with a total of 10 million subscribers on YouTube and 1.5 billion views last year, popular online content includes Another Week on Cartoon (Otra Semana en Cartoon), Toontubers, Cartoon Network Anything and Toontorial. In 2019, Cartoon Network aims to increase the amount of content on all of its platforms, with a focus on original local content and airing new shows and episodes.

Commenting on Cartoon Network Latin America’s continuing ratings success, Pablo Zuccarino, the Senior Vice President and General Manager of Turner Kids Latin America said (translated):

“Being number one for five consecutive years is a challenge we are proud of. In a fast-changing space, the key has been not to stand still, but to continually transform ourselves to provide a relevant experience for fans”.

https://tvlatina.tv/tvninos/cartoon-network-conquisto-audiencias-por-quinto-ano-consecutivo/

Turner Africa Ratings Success In 2018, Cartoon Network Still Number One Kids Channel In South Africa

Turner Africa Ratings Success In 2018, Cartoon Network Still Number One Kids Channel In South Africa

Turner Africa Ratings Success In 2018, Cartoon Network Still Number One Kids Channel In South Africa

Turner Africa had a successful end to 2018, with good viewing ratings across its combined kids multiplex of channels (Cartoon Network, Boomerang, Boing and Toonami) and its general entertainment channel, TNT.

In November 2018, Turner Africa’s children’s channel multiplex celebrated 51 consecutive months in the number one spot among pay-TV multiplexes in South Africa. Cartoon Network also celebrated its highest-ever monthly share, and remained the number one pay-TV children’s channel among kids aged 4 to 14 years old.

Cartoon Network is still the favourite kids’ TV channel in South Africa, dominating the top 15 chart of best performing shows. Cartoon Network’s most popular shows include Ben 10, Apple and Onion and Craig of the Creek. Original Cartoon Network productions and Warner Bros. content made up 77% of the most viewed content on the channel.

Cartoon Network Africa also had a successful December, with the Power Rangers: Clash of the Red Rangers movie viewed by 239,000 kids aged four to 14 years old, and the sneak peek of the new Cartoon Network Original series – Summer Camp Island in second place.

Boomerang is also growing its audience and is now in second place behind Cartoon Network for most watched pay-TV children’s channel in South Africa for kids aged between 4 to 14 years old.

From The Turner Africa Press Release: Turner Africa’s Reach And Ratings Are Stronger Than Ever

Turner Africa had a successful end to 2018, with the combined kids multiplex and general entertainment channel, TNT, achieving greater reach and rating results than ever before.

Turner Kids Multiplex

In November, Turner Kids celebrated 51 consecutive months in the #1 spot among pay-TV multiplexes in South Africa[1]. Alongside this, Cartoon Network celebrated its highest-ever monthly share, and remained the #1 pay-TV Kids channel among kids aged four to 14-years-old[2].

Cartoon Network remains the favourite kids’ TV channel in South Africa, dominating the entire top 15 chart of best performing shows. The most popular shows vary between familiar faces such as Ben 10, alongside new Cartoon Network original hits like Apple and Onion and Craig of the Creek. Original Cartoon Network productions and Warner Bros. content totaled 77% of the most viewed content on the channel[3].

Cartoon Network continued with its high performance success in December, with the Power Rangers: Clash of the Red Rangers movie viewed by an impressive 239 000 kids aged four to 14-years-old, and the sneak peek of the new Cartoon Network Original Summer Camp Island claiming the second spot[4].

Boomerang is closing in on Cartoon Network’s ratings, after moving up to rank #2 amongst the pay-TV Kids channels for kids aged four to 14-years-old[5].

TNT

After benefiting from a fresh rebranding in September 2018, TNT Africa had an excellent month in October, with the highest performance ever in ratings (an average of 36 000 viewers)[6]. In November, TNT Africa broke a new record with 40 700 viewers tuning in (+13% month on month) and achieved its second highest performance in share (1.14%) since December 2016[7]. TNT ranked #5, ahead of Studio Universal, for a second month in a row[8].

For the first time ever, not only did TNT dominate the Top 50 competitive movies in November, with seven movies on the Top 10 list, but the channel also secured the top three spots[9] for the month.

For prime-time tune-ins, TNT remained on top of the podium. TNT’s great performance was driven by viewers tuning in on weekday afternoons (averaging 83 000 viewers between 3pm and 6pm) and Saturday evenings during prime time (in November driven by the The Schwarzenegger Fan Month stunt). The stunt was a huge success, with the four Schwarzenegger movies, aired at 8pm, gathering an average of 202 000 viewers, resulting in a fantastic 3.8% in share! [10]

[1] Source: DSTV Measurement, Kids 4-14, November 2018, 0600-2059

[2] Source: DSTV Measurement, Kids 4-14, November 2018, 0600-2059

[3] Source: DSTV Measurement, Kids 4-14, Oct-Nov 2018, ranking based on AMR (000)

[4] Source: DSTV Measurement, Kids 4-14, Dec 10th – Dec 16th, 0600-2059

[5] Source: DSTV Measurement, Kids 4-14, November 2018, 0600-2059

[6] Source: AGB Nielsen, South Africa TAMs Data, Adults15+ in DSTV HHs, October 2018, All day

[7] Source: AGB Nielsen, South Africa TAMs Data, Adults15+ in DSTV HHs, November 2018, All day

[8] Source: AGB Nielsen, South Africa TAMs Data, Adults15+ in DSTV HHs, November 2018, All day

[9] Source: AGB Nielsen, South Africa TAMs Data, Adults15+ in DSTV HHs, November 2018, All day, ranking based on AMR (000)

[10] Source: AGB Nielsen, South Africa TAMs Data, Adults15+ in DSTV HHs, November 2018

https://www.screenafrica.com/2019/01/22/tv-radio/business-tv-radio/turner-africas-reach-and-ratings-are-stronger-than-ever/

Special Thanks To Entertainment Inside Us For The Information:

http://prsdube16.blogspot.com/2019/01/turner-africa-reach-and-ratings-are.html