Turner Asia-Pacific Appoints Jia Salindong-Du As Philippines Country Manager
Today (16th May) Turner Asia-Pacific has appointed Jia Salindong-Du as Country Manager for Turner’s operations in the Philippines, which includes its Kids and Entertainment brands, Ms Salindong-Du will be responsible for marketing, developing local content opportunities and distribution of Turner’s properties including Cartoon Network, Boomerang, Warner TV and news channel – CNN International.
Prior to working at Turner, Ms Salindong-Du worked for personal and household care company – Procter & Gamble, where she helped to market their beauty and haircare products portfolio, she also worked as a part-time marketing professor at Ateneo de Manila University in Manila, Philippines.
From The Turner Asia-Pacific Press Release: Turner Appoints New Country Manager For Philippines
Turner Asia Pacific has announced the appointment of Jia Salindong-Du as Country Manager, Philippines.
Ms Salindong-Du is tasked with scaling Turner’s Kids and Entertainment business in the Philippines, which includes developing local content opportunities, creating greater consumer experiences and expanding the brands’ fanbase. She will also support ad-sales, and operate in tandem with the consumer products and licensing team for Cartoon Network.
In addition, she will be responsible for the channel distribution of Turner brands locally, including CNN International, Cartoon Network, Boomerang and Warner TV.
Vishal Dembla, General Manager of Turner’s business in Southeast Asia, said: “Jia has worked in a number of brand management and business development roles, and she will be an excellent leader for our highly-ambitious team in Manila. The Philippines is one of our most important markets in Southeast Asia and, with Jia now in place, we are confident of continued growth there.”
Ms Salindong-Du joins Turner with a decade of FMCG experience. At Procter & Gamble, she worked on the beauty and haircare products portfolio to launch and grow brands such as Olay, Rejoice and Safeguard. She also built the company’s local shopper marketing group from the ground up – working with top retailers to deliver superior shopper programs.
She has worked on various aspects of organizational development – serving as a corporate trainer and as a regular external resource for marketing-related topics and being a mentor to many young talents. Ms Salindong-Du was also a part-time marketing professor at her alma mater, Ateneo de Manila University.
Cartoon Network Asia Pacific And Prudence Foundation Launch Cha-Ching Financial Education App
Prudence Foundation, the community investment division of Prudential Asia (owned by the British insurance and financial services firm – Prudential) and Turner Asia-Pacific have celebrated their seven-year “Cha-Ching” campaign partnership with the launch of a new money management mobile app aimed at children called “Cha-Ching Challenge”. Through the use of art and animated content produced by Cartoon Network Asia-Pacific, the purpose of the app is to increase financial literacy among children and their families.
The Cha-Ching Challenge app was developed especially for parents and for children aged between seven to 12 year old and covers four concepts of money management – Earn, Save, Spend and Donate. The app offers activities to make the experience of money management more fun and encourages families to talk about their financial decisions. The app also has additional features which helps the user to learn the objectives for each activity, even record their achievements and share photos. The app features songs, including the latest Cha-Ching animated music video called “Cha-Cha Choices”.
Cha-Ching was first launched in Southeast Asia in 2011 on Cartoon Network and later, Boomerang. The campaign has spread as far as Poland in 2014, the UK in 2016, and the United States where the campaign was launched earlier this year. Produced by Cartoon Network in the Asia-Pacific region, Cha-Ching episodes are available in more than 34 million households in 10 different languages. Since Cha-Ching’s launch in 2011, the initiative has had more than 76 million website page views (on http://www.cha-ching.com), more than 3 million video views on its YouTube channel and has a total of nearly 139,000 Facebook fans.
Download the free Cha-Ching Challenge mobile app now available on Google Play and the iTunes App Store:
From The Turner Asia-Pacific Press Release: Turner-Prudence Foundation Celebrate Partnership With New “Cha-Ching” Financial Education App & Content: App helps children practice earning, saving and donating
Prudence Foundation, the community investment arm of Prudential Corporation Asia, and Turner Asia Pacific have marked their seven-year partnership with the launch of a new mobile app and animated content to help boost financial literacy in families, as part of the international Cha-Ching campaign.
The app, Cha-Ching Challenge, is designed for parents to engage their children aged seven to 12 years old on the four fundamental money management concepts of the programme: Earn, Save, Spend and Donate. It offers a variety of activities in each category that serve as fun conversation starters to help families navigate the different options available and help them make smarter money choices.
There are additional features that enable users to learn about the key objectives for each activity, record their achievements and share photos. The app also features clips from the Cha-Ching songs, including the latest music video in the 18-episode Cha-Ching series entitled Cha-Cha-Choices.
“After seven years of working together, Turner and Prudence Foundation continue to demonstrate amazing dedication to the Cha-Ching campaign, and we’re both determined to develop new ways to connect, inform and entertain,” said Vishal Dembla, Turner’s General Manager in Southeast Asia. “We add value by bringing content back into the communication conversation. Rather than transactional media buys, Turner’s new-look team looks at its relationships as strategic marketing partnerships – and our conversations revolve around these types of native solutions and branded content.”
The partnership between Turner and the Prudence Foundation, the community investment arm of Prudential in Asia, dates back to 2011 when Cha-Ching was first launched across Southeast Asia on Cartoon Network and subsequently on Boomerang. It has also travelled beyond Asia; to Poland in 2014; UK in 2016; and the US where it launched earlier this year.
“Financial literacy is an important life skill that children should learn not just early in life, but practice on a daily basis. We are delighted that Cha-Ching has made an impact globally since its launch in 2011, providing millions of children all over the world the opportunity to get a head-start on money management concepts,” said Marc Fancy, Executive Director of Prudence Foundation. This new app is the ideal tool for parents, who want to discuss financial literacy but don’t know where to start. Cha-Ching Challenge provides yet another touchpoint and platform to deliver our message about the importance of financial education.”
On the Cartoon Network channel, Cha-Ching episodes are available in more than 34 million households in 10 languages per month. Since its launch in 2011, the programme has accumulated more than 76 million page views on www.cha-ching.com, more than 3 million video views on its YouTube channel and generated 139,000 Facebook fans.
Cha-Ching is an initiative of the Prudence Foundation, the charitable platform of Prudential Corporation Asia. Produced in co-operation with the Cartoon Network, the leading children’s channel in the Asia Pacific, and with the backing of Dr. Alice Wilder, an expert in educational and child psychology, Cha-Ching takes an engaging and age-appropriate musical narrative approach to teach children about four key fundamental money management concepts – Earn, Save, Spend and Donate.
It rolled out in Hong Kong, Indonesia, Malaysia, Singapore, Thailand, Vietnam and the Philippines in 2011, and then in Korea and Poland in 2014, Taiwan and UK in 2016. In 2017, the programme arrived in the US. Cha-Ching is currently available in English, Bahasa Indonesia, Bahasa Malaysia, Cantonese, Mandarin, Korean, Thai, Polish, Vietnamese, Khmer and Burmese.
Cha-Ching is a series of three-minute animated television music videos for children aged 7 to 12 that were produced by and aired on Cartoon Network. Other elements of the programme include a website (http://www.cha-ching.com) with games and applications featuring real-life money management scenarios, online resources and activity plans for kids, parents and teachers. The Cha-Ching School Contact Programme was implemented across Asia since 2012 and has reached more than 280,000 children directly and was adopted by the Department of Education in the Philippines. A new Cha-Ching Curriculum with structured lessons plan for teachers was launched in schools in the Philippines, Malaysia and Indonesia in 2016.
About Prudence Foundation
Prudence Foundation is the community investment arm of Prudential in Asia and was established in 2011. The Foundation brings Prudential’s regional community activities to a new level of strategic alignment and focus to maximise the impact of its efforts across Asia.
Its mission is to make a lasting contribution to Asian societies through sustainable initiatives focused on three key pillars: Education, Children and Disaster Preparedness & Recovery. Under each pillar, the Foundation has regional flagship programmes as well as market specific programmes, working closely in partnership with local and international NGOs. The Foundation embodies the long-term and heartfelt commitment of Prudential’s people in Asia to provide innovative, focused, and practical support to their local communities. More information at www.prudencefoundation.com
Cartoon Network Asia Pacific Launches Computer Programming Learning Initiative
Today (12/07/2017), Turner Asia-Pacific has launched its Cartoon Network themed computer programming learning initiative called “Code the Future with Cartoon Network”, where young students will learn the basics of computer programming using fun and interactive methods. The new initiative is similar to Cartoon Network USA’s partnership with the Scratch Foundation, the organisation behind the Scratch programming language, a simplified programming language designed specifically for children and for people who have never coded before.
The scheme has launched in the Philippines first and is part of a wider campaign in the region to introduce coding to school children across Asia. Cartoon Network’s coding initiative also includes an in-school adventure camp, a young ambassador initiative and a website full of coding tutorials and videos from Cartoon Network. The campaign will also use the Scratch programming language, which will provide easy access for anyone who wishes to create and share their interactive stories, games and animations. Schools are now focusing more on STEAM (Science, Technology, Engineering, the Arts and Mathematics) subjects, and the new initiative from Cartoon Network will integrate well into the school curriculum.
Code the Future workshops will start in July at 10 different schools in the Manila Metropolitan area, at the workshops, kids aged between 8 and 10 years old will learning the fundamentals of coding, with the use of Ben 10, Adventure Time, The Powerpuff Girls and We Bare Bears graphical assets and tutorials. Students will gain an understanding of planes of movement, conditional thinking and animation.
Turner has signed up two young and talents coders in the Philippines to take part in the Code the Future campaign – Nico Jorge and Faith Khoo, Nico creates and plays his own games for enjoyment and Faith develop games for school projects, both will help to teach kids how to code. According to Turner’s New Generations 2017 survey it was revealed that 57% of kids in Manila aged between 4 to 14 learnt coding in schools with 87% of them enjoying the subject. Cartoon Network is the leading international children’s television channel in the Philippines and the greater Southeast Asian region.
From The Turner Asia-Pacific Press Release: Coding A Brighter Future For Asia: Turner’s Cartoon Network Launches Initiative To Encourage Kids Programming
Turner Asia Pacific today announced the launch of its “Code the Future with Cartoon Network” program where students learn the basics of computer programming in a fun and interactive way.
With a Philippines-first launch, the scheme is part of a broader, regional campaign to introduce coding to school children in Asia. It includes an in-school adventure camp, a young ambassador initiative and a website packed with coding tutorials, videos and concepts from Cartoon Network, a brand known for its ability to connect with kids and fans across multiple touchpoints.
The campaign uses a free programming language and online community that provides easy access for anyone who wants to create and share interactive stories, games and animation. Its launch comes at a time when this technical life skill gains importance in schools that are increasingly emphasising Science, Technology, Engineering, the Arts and Mathematics (also known as STEAM).
“Coding is where tech, engineering and the arts all converge, and has become vitally important for this current generation of plurals,” explains Vishal Dembla, Turner’s Southeast Asia General Manager. “Through this initiative, Cartoon Network will equip children – via a hugely fun and colorful method of instruction – with an essential tool that can open up many doors.”
To kick off, the three-month Code the Future workshops starts in July at 10 different Metro Manila schools. There kids aged 8-10 will learn the fundamentals of coding from Cartoon Network’s shows Ben 10, Adventure Time, The Powerpuff Girls and We Bare Bears. Students will come away with an understanding of planes of movement, conditional thinking, and how to create animated sprites and characters.
Turner has also enlisted the help of two young and talented Filipino coders to take part in the campaign and Code the Future. Nico Jorge is passionate about creating and playing games, while Faith Khoo develops games for school projects, and both are motivated to help the community by teaching kids how to code.
Turner’s New Generations 2017 survey revealed that 57% of Manila-based kids aged 4-14 learnt coding in schools with 87% of them enjoying the subject. Cartoon Network dominates the kids space in the Philippines, hosting regular branded events, developing games and apps for local fans, and continues to be the leading international kids channel on TV.*
* Data Sources: Turner’s New Generations Survey 2017 – Philippines. Kantar Media (Philippines), Year to Date 2017; Local Kids Targets; Ranking among Kids Channels.
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