Prudence Foundation And Cartoon Network Asia-Pacific Team Up With Kid Influencers For A New Cha-Ching Money Smart Kids Music Video

Prudence Foundation And Cartoon Network Asia-Pacific Team Up With Kid Influencers For A New Cha-Ching Money Smart Kids Music Video

Prudence Foundation And Cartoon Network Asia-Pacific Team Up With Kid Influencers For A New Cha-Ching Money Smart Kids Music Video

Prudence Foundation, the community investment division of Prudential Corporation Asia and Cartoon Network Asia-Pacific have been on a talent search for kids to rap in a brand new music video based around its long-running financial literacy programme – Cha-Ching Money Smart Kids. For the music video, both Cartoon Network and Prudence Foundation searched for the most talented kids on television, on the internet and social media, six kids were then chosen to perform in a rap song called “10 Things” which is now airing on Cartoon Network Southeast Asia from today (Wednesday 15th August).

The song was recorded in Singapore in May and is now on Cartoon Network’s on-air, online and social channels reaching kids and families, and it will reach tens of millions of households over the next few weeks. The six kids that were chosen are: Marcus Cabais from the Philippines, Gisele Chiam from Singapore, Gia Khiêm (aka Henry) from Vietnam, Zara Leola from Indonesia, Charmaine Chia from Malaysia, and Siri Chaikul (aka Mac) from Thailand. All six kids also performed a choreographed dance which was then animated for the music video.

Cha-Ching is a non-commercial and educational community programme, the kids did not receive a performance fee. Instead they donated their time and used their talent and influence to help reach children across Asia. In addition to its airing on Cartoon Network, “10 Things” as well as related content will also be uploaded onto a number of Cha-Ching platforms, including the Cha-Ching YouTube page, website and Facebook page, over the next five weeks.

The Cha-Ching 10 Things Music Video (Thai and Chinese subtitled versions are also available on the Cha-Ching YouTube channel):

http://www.cha-ching.com

https://www.youtube.com/channel/UCWE7rzW2HGEgEgmKF7whLuw

https://www.facebook.com/ChaChingFan

From The Prudence Foundation and Cartoon Network Asia-Pacific Press Release: Prudence Foundation & Cartoon Network Team Up With Kid Influencers to Connect With Young Audience

Prudence Foundation, the community investment arm of Prudential Corporation Asia, and Turner’s Cartoon Network have turned to the next generation of Asian kids to provide inspiration for a new music video of Cha-ChingTM Money Smart Kids (“Cha-Ching”), the globally recognised and award-winning financial literacy programme that’s now in its eighth year.

Following a regional search for the most talented kids on TV, online and social media, six young individuals were identified to lend their voices to a rap song called “10 Things”, which will begin airing on Cartoon Network on 15 August. The young talents performed a choreographed dance which was then animated and fused with the audio to create a catchy and engaging music video.

Marc Fancy, Executive Director, Prudence Foundation, said, “We are delighted to bring together this group of influential young talent from around Asia to jointly develop a new Cha-Ching music video. They all lend their unique personalities to the initiative, allowing us to create a great new video to help children learn more about financial literacy. During the many years of this partnership, we’ve focused on the four fundamental money management concepts of earn, save, spend and donate. This song aims to tie together those principals with 10 relatable and easy to understand things for kids to remember in their daily lives, both now and in the future.”

The song was recorded in Singapore in May and will be aired on Cartoon Network’s on-air, online and social channels reaching kids and families in tens of millions of households over the next few weeks. It features: Marcus Cabais from the Philippines, Gisele Chiam from Singapore, Gia Khiêm (aka Henry) from Vietnam, Zara Leola from Indonesia, Charmaine Chia from Malaysia, and Siri Chaikul (aka Mac) from Thailand.

Vishal Dembla, General Manager of Turner in Southeast Asia, added, “Kids and the plurals generation are famously difficult to engage. Not only do you need to talk to them with an authentic voice to secure their attention, you also need to win the support of a key gatekeeper – their parents. The group of young talent in “10 Things” will help us achieve this. Together with Prudence Foundation, Cartoon Network has continually developed award-winning animation, apps, games, songs and websites that have to manage to reach families in a fun, 360 way.”

As Cha-Ching is a non-commercial and educational community programme, the kids did not receive a talent fee. Instead they donated their time, talent and influence to help reach kids children across Asia, in line with one of Cha-Ching’s donate principle.

In addition to its airing on Cartoon Network, “10 Things” as well as its related content will also be uploaded onto a number of Cha-Ching platforms, including its YouTube page, website and Facebook page, over the next five weeks.

About Cha-Ching Money Smart Kids

Cha-Ching is an initiative of the Prudence Foundation, the charitable platform of Prudential Corporation Asia. Produced in co-operation with the Cartoon Network, the leading children’s channel in Asia Pacific, and with the backing of Dr. Alice Wilder, an expert in educational and child psychology, ­Cha-Ching takes an engaging and age-appropriate musical narrative approach to teach children about four key fundamental money management concepts – Earn, Save, Spend and Donate.

It rolled out in Hong Kong, Indonesia, Malaysia, Singapore, Thailand, Vietnam and the Philippines in 2011, and then in Cambodia in 2015, Taiwan and UK in 2016. In 2017, the programme arrived in the US. Cha-Ching is currently available in English, Bahasa Indonesia, Bahasa Malaysia, Cantonese, Mandarin, Thai, Vietnamese, Khmer and Burmese.

Cha-Ching is a series of three-minute animated television music videos for children aged 7 to 12 that were produced by and aired on Turner’s Cartoon Network. Other elements of the programme include a website (http://www.cha-ching.com) with games and applications featuring real-life money management scenarios, online resources and activity plans for kids, parents and teachers. The Cha-Ching School Contact Programme was implemented across Asia since 2012 and has reached more than 400,000 children directly. A new Cha-Ching curriculum with structured lessons plan for teachers was launched in schools in the Philippines, Malaysia and Indonesia in 2016, and reached more than 100,000 students in 2017. The Curriculum is expanding to Vietnam, Thailand and Cambodia in 2018.

About Prudence Foundation

Prudence Foundation is the community investment arm of Prudential in Asia*. Its mission is to secure the future of communities by enhancing education, health and safety. The Foundation runs regional programmes as well as local programmes in partnership with NGOs, governments and the private sector in order to maximise the impact of its efforts. Prudence Foundation leverages Prudential’s long-term mindset and geographical scale to make communities safer, more secure and more resilient. The Foundation is a Hong Kong registered charitable entity.

For more information please visit: http://www.prudencefoundation.com

*Prudential Corporation Asia is a business unit of Prudential plc of the United Kingdom. Neither Prudential Corporation Asia nor Prudential plc are affiliated in any manner with Prudential Financial, Inc., a company whose principal place of business is in the United States of America. In Taiwan and Korea, Prudential Corporation Asia trades under the PCA name for its insurance business. Its asset management business in Asia operates under the name Eastspring Investments.

https://www.prudentialcorporation-asia.com/corp/prudential-pca/en/media-investors/press-release/2018/prudence-foundation-cartoon-network-team-up-with-kid-influencers-to-connect-with-young-audience/

https://www.regularcapital.com/2017/07/cartoon-network-asia-pacific-and-prudence-foundation-launch-cha-ching-financial-education-app/

https://www.regularcapital.com/2015/10/boomerang-thailand-launches-cha-ching-boomerang-kids-card/

Turner Asia-Pacific Appoints Jia Salindong-Du As Philippines Country Manager

Turner Asia-Pacific Jia Salindong-Du

Turner Asia-Pacific Appoints Jia Salindong-Du As Philippines Country Manager

Today (16th May) Turner Asia-Pacific has appointed Jia Salindong-Du as Country Manager for Turner’s operations in the Philippines, which includes its Kids and Entertainment brands, Ms Salindong-Du will be responsible for marketing, developing local content opportunities and distribution of Turner’s properties including Cartoon Network, Boomerang, Warner TV and news channel – CNN International.

Prior to working at Turner, Ms Salindong-Du worked for personal and household care company – Procter & Gamble, where she helped to market their beauty and haircare products portfolio, she also worked as a part-time marketing professor at Ateneo de Manila University in Manila, Philippines.

From The Turner Asia-Pacific Press Release: Turner Appoints New Country Manager For Philippines

Turner Asia Pacific has announced the appointment of Jia Salindong-Du as Country Manager, Philippines.

Ms Salindong-Du is tasked with scaling Turner’s Kids and Entertainment business in the Philippines, which includes developing local content opportunities, creating greater consumer experiences and expanding the brands’ fanbase. She will also support ad-sales, and operate in tandem with the consumer products and licensing team for Cartoon Network.

In addition, she will be responsible for the channel distribution of Turner brands locally, including CNN International, Cartoon Network, Boomerang and Warner TV.

Vishal Dembla, General Manager of Turner’s business in Southeast Asia, said: “Jia has worked in a number of brand management and business development roles, and she will be an excellent leader for our highly-ambitious team in Manila. The Philippines is one of our most important markets in Southeast Asia and, with Jia now in place, we are confident of continued growth there.”

Ms Salindong-Du joins Turner with a decade of FMCG experience. At Procter & Gamble, she worked on the beauty and haircare products portfolio to launch and grow brands such as Olay, Rejoice and Safeguard. She also built the company’s local shopper marketing group from the ground up – working with top retailers to deliver superior shopper programs.

She has worked on various aspects of organizational development – serving as a corporate trainer and as a regular external resource for marketing-related topics and being a mentor to many young talents. Ms Salindong-Du was also a part-time marketing professor at her alma mater, Ateneo de Manila University.

https://www.turner.com/pressroom/turner-appoints-new-country-manager-philippines

Cartoon Network Asia Pacific And Prudence Foundation Launch Cha-Ching Financial Education App

Cartoon Network Asia Pacific And Prudence Foundation Launch Cha-Ching Financial Education App

Cartoon Network Asia Pacific And Prudence Foundation Launch Cha-Ching Financial Education App

Prudence Foundation, the community investment division of Prudential Asia (owned by the British insurance and financial services firm – Prudential) and Turner Asia-Pacific have celebrated their seven-year “Cha-Ching” campaign partnership with the launch of a new money management mobile app aimed at children called “Cha-Ching Challenge”. Through the use of art and animated content produced by Cartoon Network Asia-Pacific, the purpose of the app is to increase financial literacy among children and their families.

The Cha-Ching Challenge app was developed especially for parents and for children aged between seven to 12 year old and covers four concepts of money management – Earn, Save, Spend and Donate. The app offers activities to make the experience of money management more fun and encourages families to talk about their financial decisions. The app also has additional features which helps the user to learn the objectives for each activity, even record their achievements and share photos. The app features songs, including the latest Cha-Ching animated music video called “Cha-Cha Choices”.

Cha-Ching was first launched in Southeast Asia in 2011 on Cartoon Network and later, Boomerang. The campaign has spread as far as Poland in 2014, the UK in 2016, and the United States where the campaign was launched earlier this year. Produced by Cartoon Network in the Asia-Pacific region, Cha-Ching episodes are available in more than 34 million households in 10 different languages. Since Cha-Ching’s launch in 2011, the initiative has had more than 76 million website page views (on http://www.cha-ching.com), more than 3 million video views on its YouTube channel and has a total of nearly 139,000 Facebook fans.

Download the free Cha-Ching Challenge mobile app now available on Google Play and the iTunes App Store:

Google Play (Android): https://play.google.com/store/apps/details?id=com.cha_ching_challenge&hl=en_GB

iTunes App Store (iOS for iPhone): https://itunes.apple.com/us/app/cha-ching-challenge/

http://www.cha-ching.com

https://www.youtube.com/user/ChaChingVideos

https://www.facebook.com/ChaChingFan/

http://www.prudencefoundation.com

http://www.cartoonnetworkasia.com

From The Turner Asia-Pacific Press Release: Turner-Prudence Foundation Celebrate Partnership With New “Cha-Ching” Financial Education App & Content: App helps children practice earning, saving and donating

Prudence Foundation, the community investment arm of Prudential Corporation Asia, and Turner Asia Pacific have marked their seven-year partnership with the launch of a new mobile app and animated content to help boost financial literacy in families, as part of the international Cha-Ching campaign.

The app, Cha-Ching Challenge, is designed for parents to engage their children aged seven to 12 years old on the four fundamental money management concepts of the programme: Earn, Save, Spend and Donate. It offers a variety of activities in each category that serve as fun conversation starters to help families navigate the different options available and help them make smarter money choices.

There are additional features that enable users to learn about the key objectives for each activity, record their achievements and share photos. The app also features clips from the Cha-Ching songs, including the latest music video in the 18-episode Cha-Ching series entitled Cha-Cha-Choices.

“After seven years of working together, Turner and Prudence Foundation continue to demonstrate amazing dedication to the Cha-Ching campaign, and we’re both determined to develop new ways to connect, inform and entertain,” said Vishal Dembla, Turner’s General Manager in Southeast Asia. “We add value by bringing content back into the communication conversation. Rather than transactional media buys, Turner’s new-look team looks at its relationships as strategic marketing partnerships – and our conversations revolve around these types of native solutions and branded content.”

The partnership between Turner and the Prudence Foundation, the community investment arm of Prudential in Asia, dates back to 2011 when Cha-Ching was first launched across Southeast Asia on Cartoon Network and subsequently on Boomerang. It has also travelled beyond Asia; to Poland in 2014; UK in 2016; and the US where it launched earlier this year.

“Financial literacy is an important life skill that children should learn not just early in life, but practice on a daily basis. We are delighted that Cha-Ching has made an impact globally since its launch in 2011, providing millions of children all over the world the opportunity to get a head-start on money management concepts,” said Marc Fancy, Executive Director of Prudence Foundation. This new app is the ideal tool for parents, who want to discuss financial literacy but don’t know where to start. Cha-Ching Challenge provides yet another touchpoint and platform to deliver our message about the importance of financial education.”

On the Cartoon Network channel, Cha-Ching episodes are available in more than 34 million households in 10 languages per month. Since its launch in 2011, the programme has accumulated more than 76 million page views on www.cha-ching.com, more than 3 million video views on its YouTube channel and generated 139,000 Facebook fans.

The Cha-Ching Challenge app is now available on the App Store and Play Store. For more information, visit http://www.cha-ching.com and the Cha-Ching Facebook page.

About Cha-Ching

Cha-Ching is an initiative of the Prudence Foundation, the charitable platform of Prudential Corporation Asia. Produced in co-operation with the Cartoon Network, the leading children’s channel in the Asia Pacific, and with the backing of Dr. Alice Wilder, an expert in educational and child psychology, ­Cha-Ching takes an engaging and age-appropriate musical narrative approach to teach children about four key fundamental money management concepts – Earn, Save, Spend and Donate.

It rolled out in Hong Kong, Indonesia, Malaysia, Singapore, Thailand, Vietnam and the Philippines in 2011, and then in Korea and Poland in 2014, Taiwan and UK in 2016. In 2017, the programme arrived in the US. Cha-Ching is currently available in English, Bahasa Indonesia, Bahasa Malaysia, Cantonese, Mandarin, Korean, Thai, Polish, Vietnamese, Khmer and Burmese.

Cha-Ching is a series of three-minute animated television music videos for children aged 7 to 12 that were produced by and aired on Cartoon Network. Other elements of the programme include a website (http://www.cha-ching.com) with games and applications featuring real-life money management scenarios, online resources and activity plans for kids, parents and teachers. The Cha-Ching School Contact Programme was implemented across Asia since 2012 and has reached more than 280,000 children directly and was adopted by the Department of Education in the Philippines. A new Cha-Ching Curriculum with structured lessons plan for teachers was launched in schools in the Philippines, Malaysia and Indonesia in 2016.

About Prudence Foundation

Prudence Foundation is the community investment arm of Prudential in Asia and was established in 2011. The Foundation brings Prudential’s regional community activities to a new level of strategic alignment and focus to maximise the impact of its efforts across Asia.

Its mission is to make a lasting contribution to Asian societies through sustainable initiatives focused on three key pillars: Education, Children and Disaster Preparedness & Recovery. Under each pillar, the Foundation has regional flagship programmes as well as market specific programmes, working closely in partnership with local and international NGOs. The Foundation embodies the long-term and heartfelt commitment of Prudential’s people in Asia to provide innovative, focused, and practical support to their local communities. More information at www.prudencefoundation.com