Cartoon Network At Brand Licensing Europe 2017

Cartoon Network At Brand Licensing Europe 2017

Cartoon Network At Brand Licensing Europe 2017

This week (Tuesday 10th to Thursday 12th October) was the Brand Licensing Europe 2017 convention at the Olympia Exhibition Centre in London, UK. The convention is an opportunity for major brands across Europe to promote and license their properties to manufacturers so they can produce themed merchandise where fans of that particular brand would be interested in buying. As mentioned on the blog on Monday this week, Rick and Morty’s brand representatives in Europe, Middle East and Africa – Cartoon Network Enterprises has partnered up with a group of clothing manufacturers to offer Rick and Morty themed clothing for the British and German markets.

Last week, Cartoon Network already announced some pre-BLE 2017 deals for its ever popular Ben 10 brand, which includes clothing, homeware and a video game. Playmates Toys hold the global master toy license to the Ben 10 brand, with Giochi Preziosi presiding over distribution in Europe.

Cartoon Network Enterprises EMEA has also started a licensing programme for its Children’s BAFTA award winning animated series – We Bare Bears. BCI in the UK has signed up to launch a range of nightwear for kids and adults. Also Smyk in Poland will offer kidswear, footwear and fashion accessories. Both We Bare Bears product ranges are set to launch in Spring/Summer 2018. We Bare Bears is one of Cartoon Network’s most popular animated series and had reached an audience of 161 million people around the world in the second quarter of 2017.

In a statement regarding the We Bare Bears licensing deals, Johanne Broadfield, VP of Cartoon Network Enterprises EMEA said:

“Beyond the target audience of kids 6-12, We Bare Bears has a strong teen and adult appeal too thanks to its relatable, social-media engaged characters, laugh-out-loud humour and smart storylines. The show is really resonating across our TV, digital and social platforms and we’re seeing the growing momentum with fans translating into demand for product.”

This year at the convention, Cartoon Network has been heavily promoting their Ben 10 brand, with large inflatables of two Omnitrix aliens – Heatblast and Four Arms hanging over their stand. Outside the convention there was a statue of Four Arms trapped in one of London’s iconic old fashioned telephone boxes attempting to break out. Cartoon Network’s stand featured its instantly recognisable 3D block design, with elements of its branding and cartoon characters covering all of it. Over on the Warner Bros. stand, both Teen Titans Go! and DC Super Hero Girls were advertised as brands which are available for licensing, a DC Super Hero Girls toy range is already available in stores.

The Powerpuff Girls – Blossom, Bubbles and Buttercup were also at the convention greeting visitors and to also to promote the brand. The Powerpuff Girls’ merchandise range has expanded to include fashion and accessories to appeal to young adults who have watched the show while growing up.

Cartoonito UK’s Molang was also at the convention to promote its brand new range of soft cuddly toys.

The character parade at the convention with The Powerpuff Girls at the front and Adventure Time’s Finn and Jake towards the back along with Ben 10’s Heatblast and Stunt Happo from The Happos Family.

Boomerang HD Feed To Launch In Poland In 2018

Boomerang HD Feed To Launch In Poland In 2018

Boomerang HD Feed To Launch In Poland In 2018

Today (10/10/2017), Turner’s Poland division has announced that a HD feed of Boomerang will launch in the country in 2018. At present, Poland receives the Central and Eastern Europe version of Boomerang, it’s not known if this will change or the HD feed will broadcast in other countries within the same region. Boomerang is home to family-friendly animation targeting children aged between four and seven years old. Boomerang is also a home for classic animation and contemporary animation from both Warner Bros. and Hanna-Barbera libraries, including New Looney Tunes and Be Cool and Scooby-Doo. Boomerang is also a place for animation acquired from independent studios including The Garfield Show, Grizzy and the Lemmings and Oddbods.

On Monday 16th October, Boomerang Central Eastern Europe will premiere Warner Bros. Animation’s Dorothy and the Wizard of Oz. Also in November, Boomerang CEE will premiere a remake of a Hanna-Barbera classic – Wacky Races.

Meanwhile, a HD version of Cartoon Network Central Eastern Europe is also planned to launch sometime this month, the HD feed will first launch in the Czech Republic.

Cartoon Network Nordic And HBO Launch Toonix Kids VOD Service

Cartoon Network Nordic And HBO Launch Toonix Kids VOD Service

Cartoon Network Nordic And HBO Launch Toonix Kids VOD Service

Cartoon Network Nordic (broadcasts to Sweden, Norway, Denmark, Finland and Iceland) has partnered with the local division of its sister company – HBO (Home Box Office) Nordic to launch a brand new OTT (Over The Top) video-on-demand service for children called Toonix. The brand new streaming service launched yesterday (03/10/2017). The new VOD service feature a mix of animated television shows and movies, especially content from Cartoon Network Studios and Warner Bros. Animation aimed for kids aged between 3 and 12 years old.

The new service has more than 2000 episodes of Cartoon Network’s and Boomerang’s most popular shows and is available for no additional cost to existing HBO Nordic subscribers. All shows are fully localised, with shows available in Swedish, Danish, Norwegian and Finnish. Toonix also offers a 100% ad-free no interruption service.

Popular animated shows available on Toonix include: The Amazing World of Gumball, Lego Ninjago: Masters Of Spinjitzu, Looney Tunes, The Powerpuff Girls, Adventure Time, Ben 10, Teen Titans Go!, Scooby-Doo! and Tom and Jerry. Pre-school classics on the service include Shaun the Sheep, Alfie Atkins and My Little Pony: Friendship Is Magic and Scandinavian originated series like Pippi Longstocking, Bamse, Rasmus Klump and The Moomins.

In addition to its usual offering of animation, Toonix will include live-action shows such as Dance Academy, also there’s a movie section which includes movies such as Arthur and the Minimoys and Mr. Magorium’s Wonder Emporium.

Toonix is also name of Cartoon Network’s avatar character maker as seen on several Cartoon Network websites all over the world, where kids can create a cute version of themselves or recreate a popular cartoon character. Many of these Toonix characters can been seen on the brand new streaming service. Cartoon Network Latin America also had a branding era called “Toonix” which features many of Cartoon Network’s characters in Toonix form, this was also Cartoon Network Latin America’s version of Cartoon Network USA’s Noods era.

HBO, also part of Time Warner (soon to be AT&T) family is known for its critically acclaimed programming including current hits such as Game of Thrones and Westworld and even pre-school programming such as the long-running Sesame Street. In the UK, Sky owns the pay-TV rights to many of HBO’s shows and airs them on its exclusive Sky Atlantic channel.

Toonix Scandinavia Links:


From The Turner Nordic Press Release: HBO Nordic And Turner Join Forces To Launch OTT Offering, Toonix: New kids & family content included for all HBO Nordic subscribers launching on October 3rd

HBO Nordic, the premium streaming service in the Nordic market and the home of many internationally acclaimed series such as Game of Thrones, Westworld and Big Little Lies, is today launching kids’ and family service Toonix. HBO Nordic’s new addition will be available for consumers on, and through selected distribution partners in the Nordic region.

Toonix is an all new kids’ brand created by Turner EMEA and targeted at 3-12 year olds and their families. The service will offer a mix of high quality kids’ series and movies including popular content from Turner’s Cartoon Network Studios, Warner Bros. Animation and many more. HBO Nordic is proud to be the first partner in launching the brand.

At launch, Toonix contains more than 2000 episodes of the most acclaimed shows and movies and comes with no additional fees for HBO Nordic subscribers. All shows are fully localised, with offerings in Swedish, Danish, Norwegian and Finnish, and are 100% ad free.

With brand new content set to be added each week, key shows include all-time favourites, The Amazing World of Gumball, Lego Ninjago, Looney Tunes, The Powerpuff Girls, Adventure Time, Ben 10, Teen Titans Go!, Scooby-Doo and Tom and Jerry. The service also includes pre-school programming such as Shaun the Sheep, Alfie Atkins, and My Little Pony: Friendship Is Magic and local favourites like Pippi Longstocking, Bamse, Rasmus Klump and The Moomins.

A selection of live-action series such as Dance Academy will entertain “tweens” and there is a curated movie section for the whole family, including titles such as Arthur and the Minimoys and Mr. Magorium’s Wonder Emporium.

Hervé Payan, CEO, HBO Europe, made this statement regarding the launch of the new service:

“Thanks to our cooperation with Turner, we are very pleased to be able to provide our Nordic subscribers with a complete offer of the best premium content. Now our adult TV-series fans as well as families with kids can enjoy all their favourite shows on HBO Nordic”

The president of Turner EMEA (Europe, Middle East and Africa) – Giorgio Stock also added:

“At Turner we are constantly seeking new ways to engage with our fans, building on our leadership in premium content creation across kids, news, movies, general entertainment and sports, and expanding our options to curate and distribute our branded content. We’re delighted to be partnering with HBO Nordic to start this flagship kids and family focused OTT venture, which represents a significant and exciting new milestone in our ability to provide our fans with a trusted, bespoke, rich and immersive user offering.”