Warner Bros. Get Animated Invasion Pop-Up Store Opens 6th October

Warner Bros. Get Animated Invasion Pop-Up Store Opens 6th October

Warner Bros. Get Animated Invasion Pop-Up Store Opens 6th October

For three days only (Friday 6th and Saturday 8th October) during this year’s New York Comic-Con (5th to 8th October), Warner Bros. and Turner’s Boomerang will be opening a pop-up store in the SoHo district of New York City. The store will be called “Get Animated Invasion” and it celebrates the cartoons produced by both Warner Bros. Animation and Hanna-Barbera throughout their history. The special pop-up store will feature a 360 degree immersive experience and visitors will get to see Wile E. Coyote’s ridiculously high cliff, go a scary adventure through Scooby Doo’s Spooky Woods and go back in time to Bedrock as featured in The Flintstones. The store will of course feature all-new themed merchandise including clothing, accessories and gifts.

The store will be run in partnership with pop-culture merchandise store chain – BoxLunch, the merchandise that will be on sale in the store will also be available to buy at BoxLunch locations and on their website from Monday 2nd October. Flintstones Ice Cream treats produced by New York’s Milk & Cream Cereal Bar will also be available at the store.

In a statement about the new pop-up store, Warner Bros. Consumer Products president Pam Lifford said:

“We’re excited for fans to experience this new creative way to step into the world of their favorite animated character. The Get Animated Invasion pushes the boundaries of fan engagement, blurring the lines between art, content and commerce.”

The pop-up store will be open between 12pm to 7pm and will be located at 107 Grand Street, in-between Broadway and Mercer Street in Manhattan. Register now on the Get Animated Invasion website to RSVP for tickets, for those who aren’t able to get a ticket, the store will be having “walk-ins” too.

https://www.getanimatedinvasion.com

http://www.boxlunch.com

http://www.hollywoodreporter.com/heat-vision/warner-bros-get-animated-pop-up-store-open-new-york-next-month-1042888

Cartoon Network At Brand Licensing Europe 2016

Cartoon Network At Brand Licensing Europe 2016

Cartoon Network At Brand Licensing Europe 2016

This week (11/10/2016 to 13/10/2016) is the Brand Licensing Europe 2016 convention at the Olympia in London, UK. The convention is the largest of its kind in Europe in the area of product licensing with brands ranging from kids cartoons, movies and sporting events and leagues are represented at the convention. The convention is an opportunity for potential licensees to buy the rights to use brands for a product or service, this can be anything from toys and collectables, clothing and even amusement rides.

Cartoon Network is there as usual promoting their latest shows, most particually The Powerpuff Girls,the channel is promoting the show with giant inflatables of Blossom, Bubbles and Buttercup and also an action scene statue outside. The other show Cartoon Network is mostly promoting at the convention is Adventure Time.

The Adventure Time brand in EMEA (Europe, Middle East and Africa) currently has more than 100 licensees. A notable licencing deal was one with Lego to include Adventure Time as part of Lego Dimensions – a “toys-to-life” game, in that the player has Lego figures and a toy pad which can be played within the game itself where it features characters and environments. The Lego Dimensions game has been open up to include many popular movie and TV franchises, the game has brought Lego collecting to a brand new level and provides an additional virtual and interactive experience to ordinary physical play.

The Adventure Time McDonald’s Happy Meal mixup character toy promotion will spread to other part of Europe, Middle East and Africa in 2017 after a successful campaign in the UK. There are currently Adventure Time clothing deals with retailers across Europe ranging from Next, Primark and HMV in the UK, C&A in Germany, El Corte Inglés in Spain and also Adventure Time character themed Dr. Martens boots. The Adventure Time boots partnership between Cartoon Network and Dr. Martens won the Best Licensed Adult Apparel Range award at 2016 Licensing Awards this year. Cartoon Network’s Adventure Time also won the Best Teen or Adult Licensed Property award.

Among the licensing holders for The Powerpuff Girls are Posh Paws, the comics and toys retailer Forbidden Planet, Roy Lowe and Sons, William Lamb, C&M Licensing and global toy partner – Spin Master.

Johanne Broadfield, vice president, Cartoon Network Enterprises EMEA commented on the gradually growing success of Adventure Time:

“In a little over five years, ‘Adventure Time’ has gone on an extraordinary and magical journey from an underground secret, to a cult hit, and now is riding high as a true mass-market proposition. The scale of partners that are supporting the franchise is immense and this really demonstrates how it is appealing to a broader audience than ever–from boys, girls, tweens, teens and adults, everyone loves it.”

Meanwhile over on the Warner Bros. stand, they’re promoting Teen Titans Go!, Superman, Batman, Wonder Woman and Looney Tunes.

http://www.licensemag.com/license-global/adventure-time-continues-emea-expansion

http://www.brandlicensing.eu/brand-licensing-europe

Warner Bros Consumer Products At Licensing Expo 2016

Warner Bros Consumer Products At Licensing Expo 2016

Warner Bros Consumer Products At Licensing Expo 2016

Yesterday (21/06/2016), Warner Bros’ consumer products division made an announcement of its current and new TV shows and movies available to potential merchandise licencees at the 2016 Licensing Expo in Las Vegas this week (21/06/2016 – 23/06/2016). New properties include DC Super Hero Girls, Mattel is the toy partner of this property and will launch a toy range in July. Another new property that has merchandising potential is the upcoming Justice League Action series as well as the new fully CGI Scooby-Doo movie – S.C.O.O.B, other upcoming movies include The Lego Ninjago Movie and The Lego Batman Movie. Looney Tunes, Scooby-Doo and Tom and Jerry remain to be cross-generational hot properties.

Extract From The Warner Bros Consumer Products Press Release

DC Super Hero Girls Makes Girl Power Global: Front and center at Licensing Expo will be the groundbreaking DC Super Hero Girls franchise, a fun, immersive world that encourages girls to play, watch, read and be inspired to discover their own Super Hero potential. Led by master toy partner Mattel, DC Super Hero Girls is supported with a global merchandising program that crosses multiple categories and rolls out worldwide in July.

DC TV Hit Programming: WBCP continues to bring fans innovative and collectible product lines featuring characters from DC’s portfolio of fan-favorites, including animated hits Justice League Action and Teen Titans, Go! from Warner Bros. Animation.

The LEGO Batman Movie: WBCP and The LEGO Group brings fans of all ages exciting merchandise for the eagerly awaited The LEGO Batman Movie, which takes fans on a new adventure with Batman as the Dark Knight embarks on a personal journey to find himself while learning the importance of teamwork in hopes to save Gotham City from The Joker and the Rogues Gallery.

The Ninjago Movie: Also from the world of LEGO comes The Ninjago Movie as WBCP and The LEGO Group continue their partnership to create cool and collectible product in driver categories to support the film. Inspired by the wildly popular LEGO line of toys, Ninjago is the story of six young ninja tasked with defending their island home, Ninjago.

WBCP’s animation franchise boasts perennial animated favorites, including Looney Tunes, Scooby-Doo and Tom and Jerry, which attract new fans every day. The beloved characters and properties continue to propel new trends and partnerships for WBCP and its globally renowned partners on board with high-profile programs and high-end collaborations. WBCP’s animation offerings also will have fans excited for the theatrical films from Warner Bros. Pictures and WAG Pictures, including S.C.O.O.B.

Scooby-Doo Hits The Big Screen: Everyone’s favorite canine hits the big screen as we’ve never seen him before in a fully CG film with Warner Bros. Pictures’ and WAG Pictures’ family-adventure S.C.O.O.B.

All New Classic Content: The Studio continues to offer fans all-new content, including three shows from Warner Bros. Animation – Wabbit – A Looney Tunes Production, Be Cool Scooby-Doo! and The Tom and Jerry Show – all supported by WBCP and its top-tier licensees.

Located at Booth #N186, WBCP is one of the largest exhibitors at this year’s show.

http://www.timewarner.com/newsroom/press-releases/2016/06/22/warner-bros-consumer-products-franchises-and-fan-favorite