Cartoon Network Asia-Pacific Appoints Vikram Sharma As Vice President of Cartoon Network Enterprises Asia-Pacific

Cartoon Network Asia-Pacific Appoints Vikram Sharma As Vice President of Cartoon Network Enterprises Asia-Pacific

Cartoon Network Asia-Pacific Appoints Vikram Sharma As Vice President of Cartoon Network Enterprises Asia-Pacific

Today (28/03/2018), Turner Asia-Pacific has announced that Vikram Sharma has been appointed as the new Vice President of Cartoon Network Enterprises for the region. Cartoon Network Enterprises is Cartoon Network’s product merchandising and service licensing division. As the division’s new vice president, Vikram will be responsible for driving sales across the region for Cartoon Network branded toys, clothing, home entertainment, publishing, lifestyle products as well as live events and themed entertainment. Cartoon Network’s popular IPs include Ben 10, We Bare Bears, Adventure Time, The Amazing World of Gumball and The Powerpuff Girls. Cartoon Network Enterprises Asia-Pacific is also responsible for licensing for Adult Swim shows, including Rick and Morty, the emoticon rabbit Tzuki and it also acts as an representative of Warner Bros. Consumer Products on behalf of Turner’s sister company – Warner Bros. in the region.

Turner EMEA (Europe, Middle East and Africa) president – Giorgio Stock is also responsible for the international part of Cartoon Network Enterprises and will be working closely with the Asia-Pacific licensing team. Before joining Turner, Vikram worked for Disney’s Asia division in Singapore and India, he was also in charge of Disney’s consumer products business in Thailand, which is also an important market for Cartoon Network Enterprises.

From The Turner Asia Pacific Press Release: Cartoon Network Hires New Head For Licensing And Consumer Products Business In APAC

Turner Asia Pacific has appointed Vikram Sharma Vice President of Cartoon Network Enterprises (CNE), its regional licensing and merchandising division.

Joining Turner in March, Mr Sharma is tasked with driving sales across the whole region for its branded toys, apparel, home entertainment, publishing and lifestyle products, as well as live events and themed entertainment. Major franchises and IP under CNE’s management from the Cartoon Network portfolio of shows including Ben 10, We Bare Bears, Adventure Time, The Amazing World of Gumball and The Powerpuff Girls, as well as Adult Swim’s Rick and Morty.

His remit also includes the management of Tuzki, the digital IP and emoticon of choice in China and beyond. In South Asia, Turner acts as a representative for Warner Bros. Consumer Products.

Ricky Ow, President of Turner Asia Pacific, said: “The potential of the CNE business is immense and with Vikram leading the charge, we know it can be realised. We are incredibly pleased to have attracted someone with his track record and have high hopes that fans of our amazing IP and franchises will have products that match their passion.”

EMEA President Giorgio Stock, who also spearheads Cartoon Network Enterprises for Turner internationally, will work closely with the CNE team in Asia Pacific to maintain consistency and strategic direction for the business outside of the US.

Before joining Turner, Mr Sharma held various key positions in Disney across Asia including Singapore and India. He’s a proven commercial leader with successful stints in overall P&L management and in different aspects of sales and distribution, with a special focus on retail and franchise monetization. Most recently he led Disney’s consumer products business in Thailand, a key location for Turner’s CNE business.

http://www.turner.com/pressroom/cartoon-network-hires-new-head-licensing-consumer-products-business-apac

Warner Bros. Get Animated Invasion Pop-Up Store Opens 6th October

Warner Bros. Get Animated Invasion Pop-Up Store Opens 6th October

Warner Bros. Get Animated Invasion Pop-Up Store Opens 6th October

For three days only (Friday 6th and Saturday 8th October) during this year’s New York Comic-Con (5th to 8th October), Warner Bros. and Turner’s Boomerang will be opening a pop-up store in the SoHo district of New York City. The store will be called “Get Animated Invasion” and it celebrates the cartoons produced by both Warner Bros. Animation and Hanna-Barbera throughout their history. The special pop-up store will feature a 360 degree immersive experience and visitors will get to see Wile E. Coyote’s ridiculously high cliff, go a scary adventure through Scooby Doo’s Spooky Woods and go back in time to Bedrock as featured in The Flintstones. The store will of course feature all-new themed merchandise including clothing, accessories and gifts.

The store will be run in partnership with pop-culture merchandise store chain – BoxLunch, the merchandise that will be on sale in the store will also be available to buy at BoxLunch locations and on their website from Monday 2nd October. Flintstones Ice Cream treats produced by New York’s Milk & Cream Cereal Bar will also be available at the store.

In a statement about the new pop-up store, Warner Bros. Consumer Products president Pam Lifford said:

“We’re excited for fans to experience this new creative way to step into the world of their favorite animated character. The Get Animated Invasion pushes the boundaries of fan engagement, blurring the lines between art, content and commerce.”

The pop-up store will be open between 12pm to 7pm and will be located at 107 Grand Street, in-between Broadway and Mercer Street in Manhattan. Register now on the Get Animated Invasion website to RSVP for tickets, for those who aren’t able to get a ticket, the store will be having “walk-ins” too.

https://www.getanimatedinvasion.com

http://www.boxlunch.com

http://www.hollywoodreporter.com/heat-vision/warner-bros-get-animated-pop-up-store-open-new-york-next-month-1042888

Cartoon Network At Brand Licensing Europe 2016

Cartoon Network At Brand Licensing Europe 2016

Cartoon Network At Brand Licensing Europe 2016

This week (11/10/2016 to 13/10/2016) is the Brand Licensing Europe 2016 convention at the Olympia in London, UK. The convention is the largest of its kind in Europe in the area of product licensing with brands ranging from kids cartoons, movies and sporting events and leagues are represented at the convention. The convention is an opportunity for potential licensees to buy the rights to use brands for a product or service, this can be anything from toys and collectables, clothing and even amusement rides.

Cartoon Network is there as usual promoting their latest shows, most particually The Powerpuff Girls,the channel is promoting the show with giant inflatables of Blossom, Bubbles and Buttercup and also an action scene statue outside. The other show Cartoon Network is mostly promoting at the convention is Adventure Time.

The Adventure Time brand in EMEA (Europe, Middle East and Africa) currently has more than 100 licensees. A notable licencing deal was one with Lego to include Adventure Time as part of Lego Dimensions – a “toys-to-life” game, in that the player has Lego figures and a toy pad which can be played within the game itself where it features characters and environments. The Lego Dimensions game has been open up to include many popular movie and TV franchises, the game has brought Lego collecting to a brand new level and provides an additional virtual and interactive experience to ordinary physical play.

The Adventure Time McDonald’s Happy Meal mixup character toy promotion will spread to other part of Europe, Middle East and Africa in 2017 after a successful campaign in the UK. There are currently Adventure Time clothing deals with retailers across Europe ranging from Next, Primark and HMV in the UK, C&A in Germany, El Corte Inglés in Spain and also Adventure Time character themed Dr. Martens boots. The Adventure Time boots partnership between Cartoon Network and Dr. Martens won the Best Licensed Adult Apparel Range award at 2016 Licensing Awards this year. Cartoon Network’s Adventure Time also won the Best Teen or Adult Licensed Property award.

Among the licensing holders for The Powerpuff Girls are Posh Paws, the comics and toys retailer Forbidden Planet, Roy Lowe and Sons, William Lamb, C&M Licensing and global toy partner – Spin Master.

Johanne Broadfield, vice president, Cartoon Network Enterprises EMEA commented on the gradually growing success of Adventure Time:

“In a little over five years, ‘Adventure Time’ has gone on an extraordinary and magical journey from an underground secret, to a cult hit, and now is riding high as a true mass-market proposition. The scale of partners that are supporting the franchise is immense and this really demonstrates how it is appealing to a broader audience than ever–from boys, girls, tweens, teens and adults, everyone loves it.”

Meanwhile over on the Warner Bros. stand, they’re promoting Teen Titans Go!, Superman, Batman, Wonder Woman and Looney Tunes.

http://www.licensemag.com/license-global/adventure-time-continues-emea-expansion

http://www.brandlicensing.eu/brand-licensing-europe