Whit Richardson Appointed New President Of Turner Latin America
Turner Broadcasting System Latin America has appointed Whit Richardson as their new president today (13/02/2017). The announcement was made by Gerhard Zeiler, the President of Turner International. Mr Richardson has 23 years of experience working at Turner, before his new role he was Executive Vice President of Distribution for Turner Latin America. In his new role he will oversee Turner’s vast portfolio of channels in Latin America including Latin America’s most watched portfolio of kids channels – Cartoon Network, Boomerang and Tooncast and popular general entertainment channels such as TNT, TCM, TBS and WBTV.
Mr Richardson’s new role will also involve ad sales, distribution of channels and programming and product licensing and merchandising in Latin America. Mr Richardson will report to the head of Turner’s international division – Gerhard Zeiler.
From The Turner Latin America Press Release: Whit Richardson named President, Turner Latin America
Joel Whitten “Whit” Richardson III has been promoted to President, Turner Latin America. The announcement was made today by Gerhard Zeiler, President, Turner International. A 23-year veteran of the company, Richardson most recently held the position of Executive Vice President of Distribution, Turner Latin America. In his new position, he will report to Zeiler.
In his new role, Richardson has executive oversight of Turner’s regional portfolio of general entertainment, kids, sports and free-to-air brands; distribution and ad sales of those brands; the distribution of CNN’s services; and licensing and merchandising activity in Latin America.
Turner Latin America is Turner’s largest international division. Turner Latin America’s portfolio was once again the highest rated (#1) pay TV offering in Latin America in 2016* and includes an unmatched array of demographics and genres.
“Whit is a highly respected executive inside and outside Turner. I am delighted that he accepted the offer to become the next President of Turner Latin America. The company will benefit from his leadership skills and wealth of experience, especially as we navigate through a dramatically evolving media-business future demanding dynamic change,” said Zeiler. He continued: “His enduring successes in affiliate sales and marketing, in establishing our Argentina hub as a nationally-respected employer, his sharp mind, strategic approach and process-orientated management, make him the ideal choice to lead our business in Latin America; he has a clear vision of how we adapt the organization to truly become a next generation media provider.”
“I am excited for the opportunity to lead Turner Latin America, and grateful for the confidence of Gerhard and Turner’s executive management,” said Richardson. “The industry is in a time of rapid change, and Turner is uniquely qualified to lead the transformation of the media business in Latin America. We will prioritize collaboration, innovation and change as we move aggressively to position for continued growth and success.”