Cartoon Network Asia Pacific To Continue We Bare Bears Marketing Campaign During 2019

Cartoon Network Asia Pacific To Continue We Bare Bears Marketing Campaign During 2019

Cartoon Network Asia Pacific To Continue We Bare Bears Marketing Campaign During 2019

On Monday (4th March), Cartoon Network Asia Pacific has announced that it will continue its ongoing We Bare Bears regional marketing campaign during 2019. We Bare Bears is one of the most popular Cartoon Network shows in the Asia Pacific region, its success has led to several merchandise licensing deals and special events. Created by Daniel Chong, We Bare Bears follows the lovable three bear brothers – Grizzly, Ice Bear and Panda in their ongoing attempt to fit into human society, they always get into mishaps but they make new friends along the way.

Throughout 2019, Cartoon Network Asia Pacific will be pushing its biggest ever promotional effort for We Bare Bears, which will include mall events, social media influencer tie-ups, competitions and character meet and greets with Grizzly, Panda and Ice Bear. CN has also started its We Bare Bears Southeast Asia tour called “We’ll Be There”, the name of the tour comes from the name of the show’s opening theme, performed by British singer/songwriter, Estelle. Fans can also vote for which country in Southeast Asia they want the bears to visit, the first stop on the tour will be in Singapore at Tampines 1 and Century Square on 20th to 26th March.

We Bare Bears merchandise has been selling fast in Asia, retailers that sell We Bare Bears merchandise include Miniso (Asia and Worldwide), SPAO (South Korea and Malaysia) and Penshoppe in the Philippines. There was even a pop-up café in South Korea. In terms of online content, there’s new We Bare Bears emoticons and stickers and there’s a brand new Facebook community page for We Bare Bears for fans who live in Asia.

CN Asia’s We Bare Bears community page:

https://www.facebook.com/groups/415745118939868/

Cartoon Network Australia has also kicked off its own version of the “We’ll Be There” tour called “We Bare Bears on Tour”. On Valentine’s Day (14th February), the bears visited the Sydney Opera House, Pitt Street Mall and China Town, a total of 1,000 plush bear toys were given away to the public. The Australian tour will continue throughout the year, with the bears visiting different locations. In 2018, Cartoon Network estimated that We Bare Bears engaged its fans through more than 200 million touchpoints in the Asia Pacific region.

The bears have been spotted everywhere in Singapore, with partnerships with Frasers Malls during Christmas and also at the Sentosa MegaFun event. The bears were a prominent feature at the Cartoon Network Animate Your Life event at Gardens By The Bay last year. Daniel Chong’s parents originally came from Singapore and a Merlion – the national symbol of Singapore also appeared in the We Bare Bears episode – “Lil Squid”.

Cartoon Network has renewed its partnership with Doosan Bears, the famous Korean professional baseball team, together with licensee WeFan. The partnership also includes photo opportunities, character appearances and giveaways.

The We Bare Bears: Match3 Repairs mobile game has seen almost 7 million global downloads, with popularity spikes in Japan, Taiwan and South Korea, where it featured as the #1 Top Free Puzzle game and Editor’s Choice game on Google Play.

Other We Bare Bears related marketing in the Asia-Pacific region:

– We Bare Bears apparel and accessories

– Partnership with ride hailing platform Grab Philippines for branded bear cars.

– Temuera Morrison voiced Grizzly for Cartoon Network New Zealand to celebrate Maori Week.

– Local YouTube channels have launched in Korea and Thailand – with more to come.

– We Bare Bears EZ Link cards in Singapore, Octopus in Hong Kong and Rabbit Card in Thailand.

– In China, Bears products have sold through retailer Cache Cache, and in partnership with China Everbright Bank credit cards, Avon face masks and Miranda soft drinks.

– Emoticons on KakaoTalk and stickers on Line Thailand, as well as on WeChat and Sogou.

From The Turner Asia-Pacific Press Release: Cartoon Network Goes Big On Bears & Fan Engagement

It’s time to hug it out. Throughout 2019, Cartoon Network is on a mission to get fans of its hit original comedy We Bare Bears feeling the love in a multi-layered, regional campaign.

As part of the show’s biggest ever promotion drive there will be mall activations, social media influencer tie-ups, competitions and plenty of free hugs from character mascots of Grizzly, Panda and Ice Bear. Fans can vote for which country in Southeast Asia they want the bears to visit through the “We’ll Be There” microsite. The campaign’s name comes from the show’s opening theme song, performed by UK artist, Estelle.

“At Cartoon Network, we believe in surrounding our fans with content and real-life experiences. In this case, they can be wrapped in a great big bear hug!” said Phil Nelson, Managing Director of Turner in North and Southeast Asia Pacific. “The engaging show has really excited our partners, and we’re working on some great projects, on and off-screen, to build this franchise into something even bigger.”

In recent months, all around Asia, bear merchandise has been flying off the shelves. From Miniso globally, to SPAO stores in Korea and Malaysia, to Penshoppe in the Philippines – even a pop-up café in Korea. Socially, new emoticons, stickers and local digital channels for the Bears are being added all the time. Passionate fans in Asia can also join the new Facebook community page to receive updates all year round.

In Australia, Cartoon Network has also just kicked off its own version of the campaign “We Bare Bears on Tour”. On Valentine’s Day, the bears visited the Opera House, Pitt Street Mall and China Town, where they handed out over 1,000 plush bears – and about the same amount of free hugs.

To see just how far the love spread, check out the video and pictures. The tour will continue throughout the year with the bears popping up at different locations in Australia.

In 2018, Cartoon Network estimated that We Bare Bears engaged its fans through more than 200 million touchpoints in Asia Pacific.

Here are some of the highlights:

Singapore stacks up

The bears have been spotted everywhere in the Lion City. Partnerships with Fraser’s malls over Christmas and at the Sentosa MegaFun event took the franchise to the next level. They also took pride of place at last year’s Cartoon Network Animate Your Life event in Garden’s by the Bay. The show’s creator, Daniel Chong, has Singaporean roots and a Merlion – the country’s national icon – even featured in a recent episode. Local influencers and students have also created videos to support the “We’ll Be There” campaign.

Home Run with Doosan Bears in Korea

Cartoon Network has renewed its partnership with Doosan Bears, the famous Korean professional baseball team, together with licensee WeFan. Marketing activities comprised photo opportunities, character appearances and giveaways. Through these events, sales of We Bare Bears-licensed consumer products skyrocketed.

Swiped Right? Congrats, it’s a Match3!

The success of the Korea-developed We Bare Bears: Match3 Repairs game has seen almost 7 million global downloads, with notable spikes in Japan, Taiwan and Korea, where it featured as the #1 Top Free Puzzle game and Editor’s Choice game on the Google Play.

Best of the Rest:

– Bears are everywhere right now! Consumer products are available across multiple categories – from apparel to accessories – across all of Asia Pacific.

– Partnerships with Grab Philippines for branded bear cars.

– Temuera Morrison voiced Grizzly for Cartoon Network New Zealand to celebrate Maori Week.

– Local YouTube channels have launched in Korea and Thailand – with more to come.

– Travel with the Bears! EZ Link cards in Singapore, Octopus in Hong Kong and Rabbit Card in Thailand all have featured Bears branding.

– In China, Bears products have sold through retailer Cache Cache, and in partnership with China Everbright Bank credit cards, Avon face masks and Miranda soft drinks.

– Emoticons on KakaoTalk and stickers on Line Thailand, as well as on WeChat and Sogou.

https://www.turner.com/pressroom/cartoon-network-goes-big-bears-%C2%A0fan-engagement

Cartoon Network Wins Three Final 2018 Asian Academy Creative Awards

Cartoon Network Wins Three 2018 Asian Academy Creative Awards

Cartoon Network Wins Three 2018 Asian Academy Creative Awards

On 6th December was the inaugural Asian Academy Creative Awards (known as the AACAs or AAAs) in Singapore, the awards ceremony is considered to be the Asia-Pacific regional equivalent of the International Emmy Awards. In total, Cartoon Network Asia-Pacific has won three final winner awards, one for Lamput (with India’s Vaibhav Studios) for “Best 2D Programme or Series” and also two for Bill and Tony (animated by Australian studio – Flying Gherkin). Bill and Tony won the “Best 3D Animated Programme/Series” award as well as the “Best Children’s Animated Programme or Series” award.

In terms of country/regional level winners (aka finalists for the final winner awards), Cartoon Network India’s Roll No.21 won an award in the “Best Children’s Programme (One Off/Special)” category for the “Kris aur ulta pulta time” special. Lamput also won country level awards (India) in the following categories: “Best Short Form Content”, “Best 2D Programme or Series” (also overall final winner) and “Best Children’s Animated Programme or Series”. Bill and Tony won the following country level awards (Australia): “Best Children’s Animated Programme or Series” and “Best 3D Animated Programme/Series”, Bill and Tony also became the overall final winner in both categories. The mobile game – We Bare Bears Match3 Repairs made by mobile game developer SundayToz in co-operation with Cartoon Network Asia-Pacific has also won a country level award in the “Best Video Game” category. We Bare Bears Match3 Repairs also featured in the 2018 top-5 mobile game in Google’s People’s Choice Awards.

Turner’s CNN also won a total of five overall final winner awards including “Best Documentary Programme” for Secret State inside North Korea “Best News or Current Affairs Presenter” for Kristie Lu Stout, “Best Single News Story/Report” for Punggye-ri: Nuclear Site Destruction, “Best News Programme” for News Stream and also “Best Lifestyle Programme” for Business Traveller.

Turner Japan (which includes brands such as MondoTV and TABI Channel) have won three country-level awards, for “Best Theme Song” (Shikoku Pilgrim by Walk), “Best Lifestyle Programme” (Japanese Vintage Car: Restoration Factory) and for “Best Documentary Series” (Shikoku Pilgrim by Walk).

Also on 3rd and 4th December in Singapore was the PromaxBDA Asia Awards, an award ceremony that celebrates excellence in marketing in the Asia-Pacific region. At the PromaxBDA Asia Awards, Cartoon Network won a Gold Award for “Best Children’s Promo” for Ben 10, CN also won another Gold Award for “Best Children’s Campaign” also for Ben 10. CN also won a Gold Award for “Best Integrated Marketing Campaign” for its advertising partnership with Grab – a ride request service in the Philippines, as part of the campaign, some Grab taxis featured special Cartoon Network branding with cartoon character designs. Warner TV Asia also won a Silver Award in the “Best Script” category for its “9 Is The Time” Monday to Saturday programming block campaign.

http://www.promaxasia.tv/wp-content/uploads/2018/11/AS18-Winners-LIST-Website.pdf

From The Turner Asia-Pacific Press Release: Turner’s Kids And News Channels Win Big At Inaugural Asian Academy Creative Awards

CNN and Cartoon Network won eight honours – also known as “Goddess of Creativity” wins – at the Asian Academy Creative Awards on December 6, the region’s version of the International Emmy Awards.

CNN and CNN Vision, its global production powerhouse, won five awards for reporting and programming in the region, and went into the awards with 13 national wins from across eight different countries (Hong Kong, Australia, Japan, Korea, Thailand, Philippines, Vietnam and Bangladesh).

Cartoon Network took home three awards. Lamput won “Best 2D Animated Programme or Series,” and Bill & Tony won “Best 3D Animated Programme or Series” and “Best Children’s Animated Programme or Series.” The kids network also scored a further 10 national wins for its shows in Australia, India and Japan, where three were for Turner’s other entertainment brands MondoTV and TABI Channel.

In Korea, there was a country win for We Bare Bears Match3 Repairs (which also featured in the 2018 top-5 mobile game in Google’s People’s Choice Awards). Cartoon Network’s Bears walked the AACA red carpet in triumph on December 7.

Earlier in the week, also in Singapore, Turner secured four gongs at PromaxBDA Asia awards for campaigns and promos on Cartoon Network and Warner TV.

Held in conjunction with Asia Television Forum in Singapore, the Asian Academy Creative Awards are part of the Singapore Media Festival.

Overview of Turner’s regional AACA awards:

CNN

Best Documentary Programme: Secret State inside North Korea
Best News or Current Affairs Presenter: Kristie Lu Stout
Best Single News Story/Report: Punggye-ri: Nuclear Site Destruction
Best News Programme: News Stream
Best Lifestyle Programme: Business Traveller

Cartoon Network

Best 2D Animated Programme or Series: Lamput by Cartoon Network
Best 3D Animated Programme/Series: Bill & Tony by Cartoon Network
Best Children’s Animated Programme/Series: Bill & Tony by Cartoon Network

https://www.turner.com/node/25392/all/modules/sites

https://asianacademycreativeawards.com/