Cartoon Network Asia Pacific To Continue We Bare Bears Marketing Campaign During 2019

Cartoon Network Asia Pacific To Continue We Bare Bears Marketing Campaign During 2019

Cartoon Network Asia Pacific To Continue We Bare Bears Marketing Campaign During 2019

On Monday (4th March), Cartoon Network Asia Pacific has announced that it will continue its ongoing We Bare Bears regional marketing campaign during 2019. We Bare Bears is one of the most popular Cartoon Network shows in the Asia Pacific region, its success has led to several merchandise licensing deals and special events. Created by Daniel Chong, We Bare Bears follows the lovable three bear brothers – Grizzly, Ice Bear and Panda in their ongoing attempt to fit into human society, they always get into mishaps but they make new friends along the way.

Throughout 2019, Cartoon Network Asia Pacific will be pushing its biggest ever promotional effort for We Bare Bears, which will include mall events, social media influencer tie-ups, competitions and character meet and greets with Grizzly, Panda and Ice Bear. CN has also started its We Bare Bears Southeast Asia tour called “We’ll Be There”, the name of the tour comes from the name of the show’s opening theme, performed by British singer/songwriter, Estelle. Fans can also vote for which country in Southeast Asia they want the bears to visit, the first stop on the tour will be in Singapore at Tampines 1 and Century Square on 20th to 26th March.

We Bare Bears merchandise has been selling fast in Asia, retailers that sell We Bare Bears merchandise include Miniso (Asia and Worldwide), SPAO (South Korea and Malaysia) and Penshoppe in the Philippines. There was even a pop-up café in South Korea. In terms of online content, there’s new We Bare Bears emoticons and stickers and there’s a brand new Facebook community page for We Bare Bears for fans who live in Asia.

CN Asia’s We Bare Bears community page:

https://www.facebook.com/groups/415745118939868/

Cartoon Network Australia has also kicked off its own version of the “We’ll Be There” tour called “We Bare Bears on Tour”. On Valentine’s Day (14th February), the bears visited the Sydney Opera House, Pitt Street Mall and China Town, a total of 1,000 plush bear toys were given away to the public. The Australian tour will continue throughout the year, with the bears visiting different locations. In 2018, Cartoon Network estimated that We Bare Bears engaged its fans through more than 200 million touchpoints in the Asia Pacific region.

The bears have been spotted everywhere in Singapore, with partnerships with Frasers Malls during Christmas and also at the Sentosa MegaFun event. The bears were a prominent feature at the Cartoon Network Animate Your Life event at Gardens By The Bay last year. Daniel Chong’s parents originally came from Singapore and a Merlion – the national symbol of Singapore also appeared in the We Bare Bears episode – “Lil Squid”.

Cartoon Network has renewed its partnership with Doosan Bears, the famous Korean professional baseball team, together with licensee WeFan. The partnership also includes photo opportunities, character appearances and giveaways.

The We Bare Bears: Match3 Repairs mobile game has seen almost 7 million global downloads, with popularity spikes in Japan, Taiwan and South Korea, where it featured as the #1 Top Free Puzzle game and Editor’s Choice game on Google Play.

Other We Bare Bears related marketing in the Asia-Pacific region:

– We Bare Bears apparel and accessories

– Partnership with ride hailing platform Grab Philippines for branded bear cars.

– Temuera Morrison voiced Grizzly for Cartoon Network New Zealand to celebrate Maori Week.

– Local YouTube channels have launched in Korea and Thailand – with more to come.

– We Bare Bears EZ Link cards in Singapore, Octopus in Hong Kong and Rabbit Card in Thailand.

– In China, Bears products have sold through retailer Cache Cache, and in partnership with China Everbright Bank credit cards, Avon face masks and Miranda soft drinks.

– Emoticons on KakaoTalk and stickers on Line Thailand, as well as on WeChat and Sogou.

From The Turner Asia-Pacific Press Release: Cartoon Network Goes Big On Bears & Fan Engagement

It’s time to hug it out. Throughout 2019, Cartoon Network is on a mission to get fans of its hit original comedy We Bare Bears feeling the love in a multi-layered, regional campaign.

As part of the show’s biggest ever promotion drive there will be mall activations, social media influencer tie-ups, competitions and plenty of free hugs from character mascots of Grizzly, Panda and Ice Bear. Fans can vote for which country in Southeast Asia they want the bears to visit through the “We’ll Be There” microsite. The campaign’s name comes from the show’s opening theme song, performed by UK artist, Estelle.

“At Cartoon Network, we believe in surrounding our fans with content and real-life experiences. In this case, they can be wrapped in a great big bear hug!” said Phil Nelson, Managing Director of Turner in North and Southeast Asia Pacific. “The engaging show has really excited our partners, and we’re working on some great projects, on and off-screen, to build this franchise into something even bigger.”

In recent months, all around Asia, bear merchandise has been flying off the shelves. From Miniso globally, to SPAO stores in Korea and Malaysia, to Penshoppe in the Philippines – even a pop-up café in Korea. Socially, new emoticons, stickers and local digital channels for the Bears are being added all the time. Passionate fans in Asia can also join the new Facebook community page to receive updates all year round.

In Australia, Cartoon Network has also just kicked off its own version of the campaign “We Bare Bears on Tour”. On Valentine’s Day, the bears visited the Opera House, Pitt Street Mall and China Town, where they handed out over 1,000 plush bears – and about the same amount of free hugs.

To see just how far the love spread, check out the video and pictures. The tour will continue throughout the year with the bears popping up at different locations in Australia.

In 2018, Cartoon Network estimated that We Bare Bears engaged its fans through more than 200 million touchpoints in Asia Pacific.

Here are some of the highlights:

Singapore stacks up

The bears have been spotted everywhere in the Lion City. Partnerships with Fraser’s malls over Christmas and at the Sentosa MegaFun event took the franchise to the next level. They also took pride of place at last year’s Cartoon Network Animate Your Life event in Garden’s by the Bay. The show’s creator, Daniel Chong, has Singaporean roots and a Merlion – the country’s national icon – even featured in a recent episode. Local influencers and students have also created videos to support the “We’ll Be There” campaign.

Home Run with Doosan Bears in Korea

Cartoon Network has renewed its partnership with Doosan Bears, the famous Korean professional baseball team, together with licensee WeFan. Marketing activities comprised photo opportunities, character appearances and giveaways. Through these events, sales of We Bare Bears-licensed consumer products skyrocketed.

Swiped Right? Congrats, it’s a Match3!

The success of the Korea-developed We Bare Bears: Match3 Repairs game has seen almost 7 million global downloads, with notable spikes in Japan, Taiwan and Korea, where it featured as the #1 Top Free Puzzle game and Editor’s Choice game on the Google Play.

Best of the Rest:

– Bears are everywhere right now! Consumer products are available across multiple categories – from apparel to accessories – across all of Asia Pacific.

– Partnerships with Grab Philippines for branded bear cars.

– Temuera Morrison voiced Grizzly for Cartoon Network New Zealand to celebrate Maori Week.

– Local YouTube channels have launched in Korea and Thailand – with more to come.

– Travel with the Bears! EZ Link cards in Singapore, Octopus in Hong Kong and Rabbit Card in Thailand all have featured Bears branding.

– In China, Bears products have sold through retailer Cache Cache, and in partnership with China Everbright Bank credit cards, Avon face masks and Miranda soft drinks.

– Emoticons on KakaoTalk and stickers on Line Thailand, as well as on WeChat and Sogou.

https://www.turner.com/pressroom/cartoon-network-goes-big-bears-%C2%A0fan-engagement

Theme Park Company Six Flags And Riverside Investment Group Partner With Turner For New Rides And Attractions In China

Theme Park Company Six Flags And Riverside Investment Group Partner With Turner For New Rides And Attractions In China

Theme Park Company Six Flags And Riverside Investment Group Partner With Turner For New Rides And Attractions

Today (22/03/2018), it was announced that Six Flags, the world’s largest theme park company, tourism and real estate developer – Riverside Investment Group and Turner Asia-Pacific have formed a new partnership which will bring rides and attractions based on Turner’s properties to Six Flags theme parks in China.

The first branded ride from the new partnership will be a dark-ride based on Turner’s cartoon rabbit instant messaging emoticon property – Tuzki, the new ride will be at two Six Flags theme parks in China, Six Flags Zhejiang and Six Flags Chongqing, which will open in 2019 and 2020 respectively. In addition to the new ride, both parks will also feature Tuzki theming and shops selling Tuzki merchandise. Tuzki is a much loved and well known cartoon character in China, with millions of Tuzki emoticons being used on messaging apps every day. Tuzki is even having his very own theatrical movie which will be released in cinemas across China very soon.

https://www.regularcapital.com/2016/09/cartoon-network-news-in-brief-mid-september-2016/

The new partnership between Turner and Riverside Investment Group also allows for other Turner-owned properties from Cartoon Network’s wide portfolio of cartoon characters and shows to be featured inside Six Flags Kids World. Six Flags Kids World will be the first park of its kind for families with young children and will be built alongside Six Flags Zhejiang and Six Flags Chongqing.

From The Turner Asia-Pacific Press Release: Six Flags And Riverside Partner With Turner To Offer New Attractions: Tuzki-branded Thrill Ride Coming To Six Flags China Parks

Six Flags Entertainment Corporation (NYSE:SIX), the world’s largest theme park company, Riverside Investment Group Co. Ltd., an award-winning tourism and real estate developer, and Turner Asia Pacific, today announced a new partnership that will bring original, branded experiences to Six Flags parks throughout China.

The first addition – a thrilling, new Tuzki-branded dark ride – is joining the lineup of world class, record-breaking rides and attractions at Six Flags Zhejiang and Six Flags Chongqing, which are scheduled to open in 2019 and 2020 respectively.

“The Six Flags brand is synonymous with innovative thrills for all ages,” said President of Six Flags International Development Company, David McKillips. “We look forward to working with Turner Asia Pacific to create immersive, content-rich attractions throughout our China parks.”

Ricky Ow, President of Turner Asia Pacific, said, “We are honoured to join forces with these two best-in-class companies to bring memorable, one-of-a-kind entertainment offerings to China. This is the first time that Tuzki’s loyal fans will be able to really experience their favourite emoticon in such a tangible and authentic way. Together with our partners, Six Flags and Riverside Investment Group, we are excited to offer this immersive, new attraction to park guests.”

In addition to the new ride, both parks will also feature Tuzki theming and new retail locations offering branded merchandise. The Turner-owned rabbit IP is a household name in China, with millions of Tuzki emoticons exchanged through instant messaging apps every day.

“This partnership brings together two powerhouse entertainment brands with a long tradition of making people happy,” said Riverside Investment Group Chairman, Zhe Li. “Tuzki is a beloved icon for China’s younger generation and is the perfect addition to the Six Flags family of parks.”

The agreement between Turner and Riverside Investment Group also allows for other Turner-owned IP from Cartoon Network’s extensive portfolio of characters and shows to be featured inside Six Flags Kids World. Six Flags Kids World – the first park of its kind and designed especially for families with young children – will be built adjacent to both Six Flags Zhejiang and Six Flags Chongqing.

About Six Flags Zhejiang and Six Flags Chongqing

The thrilling experience of Six Flags Entertainment, the world’s largest regional theme park company, is coming to China. The theme parks will offer signature Six Flags thrills for guests of all ages including innovative, record-breaking roller coasters, family rides, and water attractions along with world-class shows and special events for the entire family to enjoy. The parks are expected to open in 2020 in partnership with Riverside Investment Group Co. Ltd., an experienced, award-winning leisure and tourism developer. For more information, visit www.sixflags.com/china

About Tuzki

Tuzki is a rabbit emoticon created by Momo Wang in 2006. Outlined in black and white, this rabbit is a youth-oriented character made famous by his expressive and amusing body gestures. The Tuzki emoji package is widely used by young adults across various online platforms such as instant messaging platforms, social media and blogs. There are tens of millions daily shares on global social media platforms, with billions of downloads on WeChat. Tuzki – the milk-drinking, carrot-loathing rabbit – has his own themed restaurant and café in Ningbo, China, and is also the star of an animated series and an upcoming theatrical movie. Tuzki is a Turner-owned IP.

About Riverside Investment Group Company, Ltd.

Founded in 1986 and adhering to the “people-oriented” concept, Riverside gradually developed itself from a high-end Garden Community to a platform to integrate culture & tourism industry resources. Its investment projects involve finance, tourism, cultural industry, real estate, media and advertising, etc. In recent years, the group has developed significant modes to cooperate with international leading enterprises and signed the exclusive cooperation agreement with Six Flags Entertainment in the United States. Riverside Group spares no effort to spread the layout of the Riverside Themed Resort rapidly with Six Flags Parks as the core component of the culture tourism project in the Chinese market. For more information visit, http://www.lvcgroup.com.

https://www.turner.com/pressroom/six-flags-and-riverside-partner-turner-offer-new-tuzki-attractions

Cartoon Network News In Brief Mid September 2016

Cartoon Network News In Brief Mid September 2016

Cartoon Network News In Brief Mid September 2016

Oggy And The Cockroaches Season 5 Premiere On Cartoon Network Asia Update

According to Kidscreen, Oggy and the Cockroaches Season Five will premiere on Cartoon Network’s feeds in Asia-Pacific in Autumn 2017, the new series will see Oggy and the Cockroaches time travelling to the past and to the future, similar to Tom and Jerry, the show features slapstick comedy with no dialogue. Oggy and the Cockroaches’ animation studio – Xilam have also made a licencing agreement with Dream Theatre to represent the show’s brand in India. Furthermore, Season 6 and 7 of Oggy and the Cockroaches will premiere in 2018. News about Oggy of the Cockroaches season five were known back in December last year.

https://www.regularcapital.com/2015/12/cartoon-network-asia-pacific-acquires-oggy-and-the-cockroaches-season-5/

Special thanks to the Daily Nick for the update: http://www.nickalive.blogspot.com

http://kidscreen.com/2016/09/16/xilam-names-oggy-and-the-cockroaches-rep/

Turner’s Emoticon Tuzki Character To Get Animated Film

According to Cartoon Brew and Animation Digital Digest, Turner Asia Pacific has partnered up with Shanghai-based Tencent Pictures to develop a full-length feature starring Tuzki, the iconic rabbit emoticon that is used throughout Asia on social platforms including Wechat. The film, which will be a mixture of CGI and live-action is expected to begin production in 2017, and will be released in cinemas in China in 2018.

Clément Schwebig, Turner Asia-Pacific’s SVP of business development and licensing, made this statement in regards to the new Tuzki movie:

“This announcement is a huge milestone as we look to grow the Tuzki franchise and reinforces Turner’s commitment to its growing business in China, Through WeChat, Tencent is obviously very familiar with Tuzki, and everyone is excited to see him appear on the big screen. This irrepressible rabbit has already made a strong emotional connection with a generation of young Chinese, and this film will take engagement to the next level.”

http://www.cartoonbrew.com/feature-film/popular-chinese-emoticon-tuzki-getting-animated-feature-143113.html

http://animationdigitaldigest.com/turner-partners-tencent-develop-film-starring-rabbit-emoticon-tuzki/

Cartoon Network Central Eastern Europe Half Rebrand

Over the weekend (17/09/2016 and 18/09/2016) Cartoon Network Central Eastern Europe have started to air Next/Later bumpers stylised from the Check It 4.0 graphics package, it’s not known when a full rebrand will happen.

Cartoon Network MENA (Middle East and North Africa) Now In Cyprus

According to the TV guide on Primetel’s website, the newly launched Cartoon Network MENA (English) and Boomerang MENA (English) has replaced Cartoon Network Africa and Boomerang Africa respectively in Cyprus, also the Boomerang MENA feed is now available in Greece also replacing Boomerang Africa. The move ends Cartoon Network Africa/HQ’s role as a trans-regional pan-feed in Europe and the Middle East.

The present day Cartoon Network Africa channel originated from a pan-European/African/Middle East feed which was spun off from Cartoon Network UK in 1999 (which was the original pan-feed that launched in 1993 with several language audio tracks). As more countries and regions such as Netherlands, Portugal and Russia (with Bulgaria) started to launch their own versions of Cartoon Network, the pan-feed started to focus more on Africa, most particularly Nigeria and South Africa.

http://primetel.com.cy/tvg/