Marc Goodchild Appointed Head Of Digital Content Strategy For Turner EMEA
Turner Broadcasting System Europe has appointed an influential award winning television producer and digital executive to head its Digital Content Strategy for its children’s and general entertainment channels, including Cartoon Network, Boomerang, Cartoonito, Toonami and Boing. Mr Goodchild will lead the local digital teams in Turner’s regional offices across EMEA and will work with the central research, commercial, advertising sales, marketing, PR and franchise management teams in London.
Digital content is an increasingly growing part of Turner’s business, in recent years in the media industry there has been a lot of focus on live-streaming and on-demand TV Anywhere services, micro-formatted content for digital apps such as Cartoon Network Anything and mobile games from Cartoon Network Games. In the digital era, it’s becoming more important to distribute content on multiple devices, such as mobile phones, tablets and PC’s, as consumers want to watch content when and where it’s convenient to them.
In Europe, Middle East and Africa, Turner has launched ten new YouTube channels, 16 new apps and introduced the micro-content app Cartoon Network Anything in seven new markets. Kids app downloads have increased +83% year-on-year, YouTube views increased by 500% across its 18 Cartoon Network and 9 Boomerang YouTube channels. Turner EMEA operates more than 60 websites and other digital platforms and has recently made a content deal with DHX’s WildBrain to manage its show specific children’s animation YouTube channels in EMEA and Latin America.
Mr Goodchild will report to Patricia Hidalgo, SVP Chief Content and Creative Officer EMEA and International Kids Strategy and will work with the brand new Digital Ventures & Innovation division of Turner International. Mr Goodchild also co-founded creative app studio and technology house Gingersnap Studios and co-founder at SyncScreen which provides second screen authoring and synchronisation tools for non-live and VOD productions. He has also worked in several director, producer and executive roles in the UK including at the BBC and at Disney. He has also worked as Head of Digital Services for CBeebies and CBBC and was also behind the development of the CBBC and CBeebies sections on the BBC’s on-demand service – iPlayer.
From The Offical Turner EMEA Press Release: Turner EMEA appoints Marc Goodchild to Head of Digital Content Strategy & Product
Turner Europe, Middle East and Africa (EMEA) today named Marc Goodchild as its Head of Digital Content Strategy & Product for EMEA.
Goodchild, an award winning television producer and digital executive with a 20-year track record in broadcast, production and the start-up community, will be responsible for the overall content strategy and digital content vision for EMEA, working in close collaboration with all regional content and digital teams. He will also lead the EMEA Central Digital Team and any third party digital vendors, provide support and editorial guidance to the local heads of digital and work in close collaboration with the central research, commercial, advertising sales, marketing, PR and franchise management teams.
Reporting to Patricia Hidalgo, SVP Chief Content and Creative Office EMEA and International Kids Strategy, Goodchild will also be responsible for building and maintaining close collaboration and relationships with all key digital global stakeholders, both technical and editorial, in particular with the recently formed Digital Ventures & Innovation division of Turner International.
His responsibilities for developing and managing EMEA’s digital content and product strategy includes the implementation of Turner-owned digital products and content from the global business, along with those from international and/or EMEA origin that increase and enhance engagement with our audiences and brands across the region.
Patricia Hidalgo ,SVP Chief Content and Creative Office EMEA and International Kids Strategy said:
“This appointment recognises Turner’s focus on giving our fans even more innovative and immersive digital experiences. Marc’s wide range of expertise in the broadcast, production and start-up sectors makes him ideally suited to help us build on our existing momentum in the digital space and deliver a cohesive digital strategy for EMEA. He’ll be integral in helping us continue to create and curate great content so that it is discoverable and engaging how, when and where our fans want it.”
The appointment comes at a time of rapid evolution for Turner into a more consumer-centric, data-driven media company, which includes an accelerated focus on driving and expanding its portfolio of kids and general entertainment branded destinations across all parts of the digital ecosystem.
In EMEA last year alone, the business launched 10 new YouTube channels and 16 new apps and introduced its signature CN Anything app into seven new markets. It saw its kids’ app downloads up +83% year-on-year and its YouTube viewership went up more than fivefold across 18 Cartoon Network and nine Boomerang channels. Turner EMEA currently operates a suite of more than 60 websites and other digital platforms and recently appointed DHX Media’s Wildbrain to manage its YouTube channels in both EMEA and Latin America.
The increased focus on digital will in turn also allow Turner to provide its various partners with fresh and varied ways of associating with our content to reach audiences across the digital spectrum.
Goodchild joins Turner this month after a period working with UK start-ups where among other achievements he pioneered a new second-screen system for kids shows, and most recently a family app gifting platform. Most recently co-founder and CEO at creative app studio and technology house Gingersnap Studios, he was previously co-founder and CCO at SyncScreen providing second screen authoring and synchronisation tools for non-live and VOD productions. His career includes a mix of senior director, producer and executive roles at Disney and the BBC, and on commissions for Discovery and Channel 4. He has also worked as a digital consultant for independent production companies including Jamie Oliver, Zodiak Kids, Lion TV etc. He has a BA Hons in Politics from the University of Nottingham and a post-grad in Broadcast Journalism from City University.