Online Gaming YouTube Show Planet 1UP To Air On Cartoon Network Australia From Early 2019
Planet 1UP, a daily online gaming, pranks, challenges and review show on YouTube is coming to Cartoon Network and Boomerang in Australia. Planet 1UP is part of Turner Australia’s and Marquee Studios’ (a digital production and talent studio) – Mega Awesome Wow YouTube original content brand. A weekly “supercut” version of the YouTube show will premiere in early 2019. The episodes will feature the show’s host Nate Bramley and co-hosts such as cosplayer – Laura Gilbert.
According to Turner Australia’s general manager (owners and operators of Cartoon Network Australia) – Robi Stanton, YouTube is an important way for people to find new video content, it’s also a step towards “total consumption”, which means enjoying a brand across different forms of entertainment, whether its watching a full episode on YouTube, on the TV or playing a game, in statement, she said:
“There’s no denying that YouTube is an important way for people to discover new video content – and we need to maintain a presence on it to maximise our reach outside of the TV ecosystem. It’s also a great way for us to engage with our audience and fans. We talk about ‘total consumption’ a lot at Turner. What that means is that if you love a show like We Bare Bears, you perhaps saw a clip on YouTube. You’ll watch full episodes on the Cartoon Network channel or through our Watch and Play app, play a game, buy branded products and so on. A really hardcore fan might even share fan art on social media and visit a Cartoon Network theme park.”
The addition to Planet 1UP to Cartoon Network’s and Boomerang’s schedule will help the YouTube channel’s viewership, meanwhile, Cartoon Network and Boomerang gets an extra show in return. Robi Stanton also mentions that CN have been working with local YouTubers such as Wengie (voice of Bliss in the Australian variant of The Powerpuff Girls), Georgia Productions and CKN Toys. With the use of Mega Awesome Wow channels, Turner can create local content for Australian children and offer advertisers new opportunities on digital platforms.
The show’s host – Nate Bramley has been with the show ever since its first episode, he explains how he got involved in the YouTube show and talks about the show’s exciting future on television:
“I was a high school science teacher who was also obsessed with gaming. I had a friend working on a social project that I volunteered to help with. I came across the opportunity to host Planet 1UP and the rest, as they say, is history. We have been exclusively working on YouTube, Twitch and other mediums and we’re now excited to bring it to TV.”
Robi Stanton, CN Australia’s general manager further explains CN’s reasoning for bringing Planet 1UP to the television channel, she also explains that YouTube enables CN to share local content and CN wants to create content based on popular entertainment topics kids are currently talking about, she also explains that CN has always been at the forefront of digital entertainment:
“Planet 1UP is devoted to all things fun and funny. We already know that kids love the hosts Nate and Laura. Now an even wider group can laugh along with them on Cartoon Network. Planet 1UP has evolved to be more than gaming. We’ve created hilarious and memorable content, following online trends and working with influencers. Our aim is to create content that reflects what kids are talking about in the playground. YouTube, along with other social media platforms, allows us to add local flavour to our content. In terms of launch dates, Cartoon Network Australia has had a presence on YouTube since 2012 and we’ve racked up almost half-a-billion views. Planet 1UP has been gathering pace since its official launch in early 2018 and video views continue to grow. Our channels across all social media have developed significantly since we launched them and we will continue to test new ideas, refine, develop, respond to trends and listen to what our fans want. Cartoon Network is known for its many digital firsts. For example, it was the first kids network to launch a website and stream cartoons on the web. It also regularly experiments with new technologies like VR, AR and audio recognition.”
Turner Australia has conducted some research about the effectiveness of ad likeability, brand recall and purchase intent across different media platforms including TV and websites (including short-video websites). Purchase intent by kids aged between 4 to 14 years old increased when an advert was shown on TV only, compared to YouTube only, but purchasing intent increased when ads are shown on both TV and on YouTube.